Digital Marketing Manager

Position: Digital Marketing Manager  

Location: Woodland Hills, CA

FLSA Classification: Exempt, Full-Time

Required Travel: N/A

Organization

For over 30 years Abbyson has taken great pride in being a family-based home furnishings brand that continually redefines itself through modern-day living. Our strategically aligned, full-spectrum business model and operations allows us to fully service major online furniture retailers and the core audience that is driving today's market. We understand the modern furniture buyer and consumer on a deeper level as well as have a keen eye on the popular trends that are driving online traffic and furniture sales. That's why our mission has always been to help them bring their homes to life with quality furniture at unbeatable prices.

We believe that talent is defined by the collective behavior of each and every individual that makes this company great. Abbyson takes pride in hiring world-class, diverse talent and offering competitive total compensation packages. Compensation includes, but is not limited to, cash compensation through annual bonus structure, comprehensive medical benefits, employer-sponsored retirement plans, generous time off and fun cultural activities throughout the year.

Description

Abbyson Living is seeking a highly motivated and very hands on Digital Marketing Manager who will work collaboratively with the Merchandising, Ecommerce and Design Teams in all aspects of digital marketing and create compelling content.  The Digital Marketing Manager plans, manages and oversees all aspects of a digital marketing campaign to effectively promote our product. Duties include planning and overseeing all digital campaigns, delegating responsibilities where applicable and measuring the performance analytics of a campaign. This position demonstrates an understanding of basic e-commerce principles and has an interest in the digital landscape across selling platforms and marketing channels to build a competitive advantage. This ideal candidate is a forward thinker who can identify impactful insights and communicate these learnings, while possessing a can-do attitude and entrepreneurial spirit.

Essential Functions

Digital Marketing Manager duties and responsibilities

• Handling strategic online initiatives
• Leading marketing campaigns from the idea stage through to their execution and implementation
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Directing the hiring of marketing and promotions staff and supervising their work
• Working with other departments to discuss plans and marketing strategies
• Collaborating with Chief Growth Officer and Director of eCommerce to hit ROAS and Revenue targets
• Staying current with emerging opportunities in the digital marketing world

Qualifications & Required Experience

• Bachelor’s degree in marketing or related field required
• Five or more years of experience in digital marketing and advertising
• Well-versed in the use of social media as a marketing tool
• Understands website metrics and best practices
• Experience with search engine optimization, lead generation, and email marketing
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving and communication
• Strong writing skills
• Mastery of Social Media Tools: Must have extensive experience with some native social channels and experience with a range of social tools, Later, Canva, Yotpo
• Excellent knowledge and proficiency in Mac OSX, Adobe Design Suite Illustrator, InDesign, Photoshop, Microsoft Office, and Acrobat.

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Abbyson provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Abbyson complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

All. Together. Now.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Abbyson provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Abbyson complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Salary : $65,000 - $95,000