Digital Marketing Manager

Accounting Research & Analytics LLC
Charlottesville, VA Full Time
POSTED ON 3/15/2022 CLOSED ON 3/2/2023

Job Posting for Digital Marketing Manager at Accounting Research & Analytics LLC

POSITION SUMMARY:

CFRA is looking to add a dynamic digital marketer to our team to oversee CFRAresearch.com and other owned website assets. You will partner closely with CFRAs marketing leadership to develop and implement a comprehensive digital strategy with a specific focus on increasing both organic and paid traffic, improving conversion rates, enhancing the user experience and customer journey, optimizing search engine performance and ensuring content is fresh and relevant to our key customer segments.

KEY RESPONSIBILITES:

  • Oversee day-to-day management and optimization of CFRA web properties
  • Create and implement an ongoing SEO program that is monitored and optimized daily
  • Ensure relevant content, graphics, videos etc. are fresh, on-brand and updated regularly
  • Optimize site design, content structure and user experience leveraging best practices, analytics and customer feedback
  • Conduct ongoing keyword research to help guide content strategy
  • Develop, implement and optimize link building strategies
  • Conduct regular site audits to identify necessary technical SEO fixes
  • Develop complementary social media and PPC strategy, leveraging Google Analytics to inform decision making and lead generation
  • Report regularly on all facets of website and SEO performance, identifying opportunities for improvement
  • Maintain strong market intelligence, keeping up to date on financial trends and competitive environment
  • Advise on site localization and optimization in EMEA and APAC markets in addition to North America
  • Ability to take on additional responsibilities as needed

REQUIREMENTS:

  • Bachelor’s degree in business, marketing or related field
  • 5 years of progressive experience in the digital marketing space
  • 5 years of hands-on experience with SEO, SEM, paid search and digital analytics
  • Significant experience with CMS and web optimization and analytics tools, ideally with a high degree of WordPress, Adobe Analytics and Google Analytics expertise
  • Strong understanding of information architecture, user testing, interaction and visual design
  • Working knowledge of marketing automation tools such as Salesforce, Pardot, SalesLoft, HubSpot, Marketo, Gong, Sprout etc.
  • Excellent written and oral communications skills
  • Experience within the financial services industry, preferably in the wealth management or institutional space is a plus
  • Ability to create basic graphic elements is a plus

PERSONAL CHARACTERISTICS:

  • Highly analytical and data driven
  • Comfortable synthesizing disparate sets of data
  • Entrepreneurial spirit
  • High attention to detail
  • Flexible and adaptable
  • High-energy; able to work well with multiple priorities and global
  • Thinks strategically and executes with urgency and precision
  • Comfortable operating in an ambiguous environment

ABOUT CFRA:

CFRA exists to empower and accelerate the world’s financial success.

Our proprietary approach blends a unique mix of public policy, forensic and fundamental equity, ETF and mutual fund research with data, analytics and technology to arm investors with smarter, faster decisions to deliver superior outcomes.

We are fiercely independent and a globally trusted source of financial intelligence. We are client obsessed. If you are too, we’d love to talk.

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