What are the responsibilities and job description for the Senior Campaigns Manager position at Acquia?
About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!
About the Role
Are you passionate about digital marketing and excel at turning concepts into campaigns that are driven by data insights?
As a Sr. Campaign Marketing Manager, Performance Marketing, you will be responsible for developing engaging coordinated marketing campaigns that generate demand for Acquia across new business, customer and partner channels.
You will lead campaign strategy discussions and drive collaboration with cross-functional leaders to deliver coordinated and scalable activations across multiple channels and regions. You will build persona-specific offers mapped across the customer journey and our funnel to engage target audiences with the right content through the right channel that generates pipeline.
What You’ll Be Doing
- We craft and implement a coordinated campaign strategy aligned with business goals, focusing on multi-channel and multi-segment campaigns to engage and acquire new customers through; webinars, email marketing, paid media, paid social, search, retargeting strategies, etc.
- Measure and supervise sales funnel activity, making recommendations to address coverage gaps including working closely with the GTM teams on targeted campaigns and effective follow-up.
- Collaborate closely with sales, product marketing, creative, content, digital, events and marketing operations to ensure a cohesive and coordinated approach to campaigns.
- We leverage predictive analytics and intent data tools and other groundbreaking martech to drive highly targeted prospects from lead to close
- Measure & optimize campaign performance against revenue growth goals, provide recommendations based on key drivers to improve engagement and conversion
- Provide ongoing campaign performance, insights and pacing to internal teams/partners, aligned with campaign (and overall company) goals /KPIs
- We implement retargeting strategies to accelerate prospect engagement
- Continually innovate on ways to reach our desired prospect audience with compelling offers
- Perform ongoing A/B testing, build target segments aligned to personas that align to campaign
- Build positive relationships across a global, cross-functional team to ensure achievement of business objectives
- Work closely with partner marketing to develop and implement campaign strategies using the partner ecosystem to reach their prospects
- Partner closely with BDRs and outside sales to communicate and deliver programs that resonate with prospects along the buyers’ journey
- Collaborate with field and partner teams to understand regional goals and campaign requirements
Qualifications and Skills:
- 8 years of validated experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product-led growth marketing
- Experience in developing coordinated go-to-market strategies, crafting assets that span the customer journey, and partnering with diverse marketing teams is critical for this role.
- Past success being responsible for coordinated campaigns using tactics that include paid, search, social, organic, email nurtures, personalization, retargeting strategies and display.
- Strong strategic and analytical skills to translate data into actionable insights.
- Excellent project management abilities, including the ability to prioritize tasks, meet deadlines, and lead multiple projects simultaneously.
- Proficiency in marketing analytics tools, CRM platforms, and project management software like Asana.
- Deep understanding of digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Proven track record to collaborate as part of a cross functional team and also work autonomously
- Ability to think strategically, with outstanding attention to detail in execution
- Strong written and oral communication skills.
Additional Requirements:
- Experience with Salesforce, 6Sense, Groove and Qualified is a plus.
- Ability to thrive in a fast-paced, multifaceted environment and adapt to changing priorities.
- Strong skill leading, mentoring, and coaching of junior team members.
Acquia is proud to provide best-in-class benefits offerings to our employees and their families in maintaining both a healthy body and a healthy mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law. For more information about our commitment to inclusivity and diversity, please visit our Diversity and Inclusion page.
Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. For detailed information regarding our benefits offerings, please visit our Acquia Careers Benefits page.
