Head of Content

AcreTrader, Inc. is seeking to add a dynamic Head of Content to its marketing department. The ideal candidate for the Head of Content is a true expert in using words and visuals to tell our brand story and grow a company. This person understands both the art and science behind good content and is passionate about building a highly functioning team to produce a mountain of amazing work that everyone wants to put in their portfolios.

Our marketing department is organized around four main functions: Program Management, Brand and Buzz (Earned Content), Content (Owned Content), and Growth (Paid/Demand Gen). The Head of Content will collaborate heavily with the other functions and other divisional leaders to craft our content strategy.

While not all of us have direct backgrounds in agriculture, for all of us “Land is our passion. Land is essential to the wellbeing of individuals, families, communities, and the world.” The company is on a rapid growth trajectory and it is exciting! We want to meet to see if your passions, experiences, and skills are just right to come grow with us.

Core Responsibilities:

• Build and nurture the development of a team of writers, videographers, SEO experts, photographers, and videographers
• Work collaboratively across AcreTrader leadership and marketing pillars of Growth, Brand & Buzz, and Program Management to craft comprehensive and cohesive marketing plans
• Ensure all timelines and budgets are upheld, delivering amazing service levels to all stakeholders in the AcreTrader divisions
• Manage external partners such as freelancers responsible for assisting with AcreTrader marketing
• Establish systems and processes to make our workflows more efficient
• Constantly seek ways to automate manual tasks and create templates for repeatable work
• Block and tackle for the team as needed, organize incoming requests and define appropriate timelines and tasks; establish priority and assign appropriate team members to tasks
• Communicate with key project stakeholders to gather all project requirements, set timeline expectations, and provide updates
• Manage projects on an ongoing basis to ensure we’re on track to meet deadlines, keep a tight feedback loop with the team on status, and reprioritize work when needed to hit our highest priority targets
• Report on a regular basis on content performance as it relates to conversion and how we are continuously improving
• As with any growing company, many other tasks and responsibilities should be expected as well as growth opportunities to be seized

Key Competencies:

• 3 years of experience managing content teams in a fast paced environment
• Excellent communication and interpersonal skills
• Passion for storytelling through words and visuals
• Passion for both the art and science of amazing content
• Deep understanding of SEO and its importance for organic growth and increasing conversion rates
• Ability to prioritize a large workload and distill large amounts of information into concise, actionable tasks
• Mindset geared towards continuous improvement and efficiency
• Ability to adapt, respond, and reallocate resources in a changing environment
• Experience in marketing or familiarity with concepts/tactics involved with the work of a marketing team
• Fayetteville, AR based

Preferred Qualifications:

• Experience with Asana as a project management tool
• Experience with Hubspot, Content Management Systems, and other MAS software
• Background in real estate, farming, or investment management
  

About AcreTrader

AcreTrader launched in 2018 and has established itself as a leader in the farmland investment industry. Our team and company have grown at an incredible pace, and to continue this growth, we must do so intentionally. We have very high expectations for ourselves, each other, and every new team member. We’re looking for high performers who go about their work with a sense of curiosity and a drive to make things better. If you would like to be a part of a fast-moving operation with an opportunity to make a massive impact at the intersection of finance, technology, and agriculture—then please, read on.

AcreTrader is a real estate investing platform that makes it easy to buy shares of farmland and earn passive income. United States farmland has historically outperformed most asset classes and other forms of real estate. Unfortunately, buying and maintaining farmland directly is extremely difficult without local knowledge and management, as well as large investment commitments. AcreTrader solves these issues by providing transparency, flexibility, and ease of use to people wanting to invest in farmland while handling all aspects of administration and property management, from insurance and accounting to working with local farmers and improving soil sustainability. At the same time, AcreTrader works to help farmers scale through innovative sales and leasing opportunities. See our How it Works page for more details.