What are the responsibilities and job description for the Marketing Automation Expert position at Acronis?
Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are in an exciting phase of rapid-growth and expansion and looking for a Marketing Automation Expert who is ready to join us in creating a #CyberFit future and protecting the digital world!
We are looking for a Marketing Automation Specialist to join our global Marketing Operations team. You will be responsible for the creation, execution, and optimization of automated marketing programs to develop qualified sales leads and create brand awareness. In this role, you will support field and product marketing, working with regional marketing managers to gather requirements and understand campaign strategy to effectively design, develop, test and deploy automated campaigns. You will also be responsible for handling Marketo administrative tasks such as monitoring email deliverability and data governance.
Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.
WHAT YOU'LL DO
- Work with campaign managers and regional marketing managers to gather requirements and translate business needs into the technical execution of campaigns through our automation platform (Marketo).
- Hands-on development and execution of marketing campaigns including campaign flow builds, emails, landing pages, forms creation as well as testing and reporting with Marketo.
- Work alongside of Salesforce.com team to ensure marketing and sales data are sync’ed between systems and field mappings are setup properly meet ongoing and new requirements.
- Create, implement and maintain dashboard of key success metrics.
- Monitor, analyze and report on campaign performance to maximize ROI and sales.
WHAT YOU BRING
- 2 years’ of experience working with a Marketo or similar marketing automation platforms, as well as CRM platforms such as Salesforce.
- Advanced knowledge of marketing technologies and industry best practices.
- Functional understanding of the campaign management process, attribution, measurement, and marketing funnel management.
- Knowledge of HTML/CSS for marketing email creation and an intermediate level of skills with JavaScript.
- Solid understanding of workflow processes and systems within a marketing/sales cycle.
- Marketo Certification is a strong plus.
- Experience within the technology industry preferred but not mandatory.
- Bachelor’s degree or equivalent work experience required. Degree in Marketing, Business, or IT is
preferred, and MBA degree is a strong plus. - Ability to prioritize and manage multiple priorities, projects, resources.
- Fluent English
*Please submit your resume and application in English
WHO WE ARE
Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.
Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
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