Marketing Manager, Demand Generation

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world.  But don’t take our word for it—read what analysts like Gartner and Nucleus Research have to say about us.

Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, CRM, and Project Accounting, on a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their businesses, play to their organizations’ unique strengths, and support their clients by following them anywhere on any device.

Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.

To learn more about Acumatica’s mission, please visit: http://www.acumatica.com

Acumatica is seeking a Marketing Manager, Demand Generation to join our marketing team in Bellevue, WA!

What We Do: Our Demand Generation Marketing team builds multi-channel marketing campaigns (webinars, email, paid social, display etc.) that deliver qualified leads for our partner sales team. We are constantly engaging best practices in effort to make data-driven decisions, designed to optimize our campaigns to increase conversion rates throughout the marketing funnel. Our team is thorough, hardworking and innovative - but we also love to have fun!

What You Do: The Marketing Manager is tasked with crafting hyper-targeted and highly engaging content for the B2B buyer audience, in support of the larger Demand Gen strategy. This position requires a savvy marketer who can put themselves in the customer's shoes to drive considerable engagement and find new, innovative ways of reaching prospective customers. Content topics will range from Manufacturing & Distribution to Retail and Field Services industries inclusive of thought leadership to Acumatica product messaging.

Day-in-the-Life: As a Marketing Manager, Demand Generation a usual day may include the following:

• Spend 3 hours writing remarkable email and landing page copy that supports persona guidelines; ensuring you are on track for quarterly program completion.
• Set up A/B testing for campaign landing pages and optimize to improve form fills, using data from successful pages to inform these tests.
• Monitor Google signals for competitor news and content; include important competitive updates in weekly reports to manager.
• Set aside 1 hour in order to research updates in the industry; partner with product marketing managers to determine best approach to incorporate relevant content into existing marketing campaigns mapping to audience journeys.
• Attend one-on-one meetings with advertising, product marketing, or sales to share campaign performance data and gather feedback.

First Year in Job:

• 90 Days in: You have studied up and have developed a firm understanding of Acumatica’s B2B customer personas and demand generation processes. You have quickly picked up on our tools and workflow and have begun to create and execute on campaign content.
• 180 Days in: You are crafting and deploying thoughtful content, for multi-channel campaigns and have used the analytics at your disposal to optimize said campaigns. You have strengthened your understanding of our marketing processes and are well on your way to becoming a subject matter expert in all things Acumatica Demand Gen!
• 365 Days in: You are now operating autonomously in the design and deployment of new, multi-channel demand gen campaigns. You monitor your campaigns with a keen and creative eye, always looking around corners for ways to improve their yield. You've come to the table with new, data-driven ideas on how to increase our conversion rates and quality of leads in future campaigns.

Experience:

• 3+ years of B2B marketing experience developing and executing omnichannel marketing campaigns; preferably within a SaaS environment
• Success creating and deploying demand generation campaigns across email, paid social, and display/SEM
• Outstanding content creation and communication skills
• Experience conducting A/B testing and conversion rate optimization

Skills:

• Campaign planning and execution
• Editorial calendar development
• Email marketing
• Web marketing

Tools:

• HubSpot, Marketo or similar marketing automation software
• WordPress or similar landing page builder
• Acumatica CRM, Salesforce or similar CRM software
• MS Excel, SharePoint, Teams
• Tableau

Additional Information

Meet Your Manager: Constance is an experienced marketing leader who's passionate about helping the team succeed. Constance has worked in the software & technology space for 12+ years as a marketer. Constance leads the Demand Gen team at Acumatica. Constance is all about teamwork and finding new and innovative ways to solve problems.

Benefits & Perks – The Highpoints:

• Flexible Paid Time Off policy
• 8 paid holidays + 3 paid floating holidays each year.
• Remarkable Medical/Vision/Dental/Prescription coverage: 100% company-paid premiums for employees; 50% for eligible partners and dependents
• Flexible Spending Account (FSA) options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
• Long Term Disability, Short Term Disability, and Life Insurance program support available
• 401k vesting, complete with company match
• Onsite bike storage, lockers and showers
• Ergo friendly chairs and sitting-standing desks
• Company-hosted lunches and happy hours throughout the year

Equal Opportunity Employer: Acumatica provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Acumatica complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.