What are the responsibilities and job description for the Marketing Manager position at Adams Keegan?
Marketing Manager – Full Time
RAVE Restaurant Group
On-site at The Colony, TX (north Dallas) Corporate Offices
Who is RAVE Restaurant Group?
Based in The Colony (northern Dallas), Texas, RAVE Restaurant Group [NASDAQ: RAVE] is the home of two exciting restaurant brands: Pie Five Pizza - the nation’s leading fast casual pizza brand, and Pizza Inn - one of the nation’s first dine-in pizza chains, operating domestically and internationally, for the past 65 years.
The Marketing Manager Role
The Marketing Manager for RAVE Restaurant Group strategically plans and implements marketing, communications and public relations efforts for both the Pie 5 and Pizza Inn brands. This role includes broad responsibility for development and execution of digital & traditional promotional tactics, as well as planning future promotions and menu innovations that continue to build the brand equity of our brands.
To excel in this role, the successful candidate must be able to perform their duties with excellence while working in a fast-paced yet fun environment with minimal direct supervision. The Marketing Manager may be asked to:
- oversee implementation and execution of all elements of strategic marketing plans for tentpole/limited time offer promotions including social media posts, in-store point-of-purchase materials, digital and traditional advertising, public relations communications, and out-of-home promotions such as billboards, direct mailers, coupon wraps & FSIs
- facilitate Creative Requests from franchisees with our creative director and graphic designers, as well as oversee successful completion and implementation of those creative assets
- maintain and update the online presence of Pie Five and Pizza Inn brands and individual locations including websites, social media pages, and online listings (i.e. Google Maps, Yelp!, etc)
- manage our customer feedback programs and handle guest feedback and communication via social media channels
- manage Marketing vendor partner day-to-day communications and relationships
- facilitate, oversee and execute new, reimaged and local store marketing support tactics
- conduct quantitative analysis of the performance of our national and local promotions
- prepare and send-out communications between the Executive, Marketing and Operations teams and our franchisees
- work with our Executive Chef to develop future menu innovations
- manage and track Marketing budgets
The successful candidate should exhibit many of the following competencies:
- Problem Solving – identifies and resolves problems in a timely manner, gathers and analyzes information skillfully, asks for assistance when needed early in the process
- Project Management – prioritizes and plans work activities, keeps projects on track, executes tactics on time, and uses their time efficiently
- Service – manages difficult client/customer situations, responds promptly to customer needs, solicits customer feedback to improve service, responds to requests for service and assistance and meets commitments
- Quality – demonstrates accuracy and thoroughness, monitors own work to ensure quality and applies feedback to improve performance
- Adaptability – adapts to changes in the work environment and maintains flexibility to re-prioritize activities and responsibilities
- Conceptual Ability- strong executions, creative, strategic, analytical and organizational skills
How Would We Describe the Ideal Successful Marketing Manager Candidate?
The ideal Marketing Manager takes great pride in delivering their responsibilities on-time and within budget. They are able to move projects forward quickly with minimal supervision or daily oversight, but has no fear asking clarifying questions or asking for help when needed. The Marketing Manager has a hunger to learn all elements of brand marketing and to enhance their strategic and executional skills. This individual can contribute independently, yet enjoys being an integral part of the Marketing and Operations team.
What’s In It for the Marketing Manager?
RAVE restaurant group offers a competitive base salary and comprehensive benefits package including Medical, FSA/HSA, Dental, Vision and Life Insurance coverage along with participation in our 401K Retirement plan. In addition, ALL employees of RAVE restaurant group are eligible to participate in the annual Performance Bonus program. Lastly, this is an integral, hands-on role who will have the opportunity to learn-by-doing as well as learn from co-workers, supervisors and executive leaders who have multiple decades of experience leading Marketing and Strategy for some of the most recognized billion dollar brands in the world.
Who Will The Marketing Manager Report To and Work With?
The Marketing Manager with report directly to the Vice President of Operations/General Manager of Pie Five Pizza, with a dotted-line reporting relationship to the Director of Marketing for U.S. Pizza Inn. In addition, the Marketing Manager may at times work with our Director of Operations and Training, Marketing & Operations Analyst, Franchisee Business Consultants, in-store Field Trainers and our franchisees.
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