What are the responsibilities and job description for the Global Sales and Marketing Director position at AdvanSix?
Global Sales and Marketing Director
The Sales & Marketing Director’s objective is to drive differentiated business outcomes through the consistent application of best practices, tools and processes designed to optimize the company’s sales and marketing strategies and structures and driving strong sales attributes directly through a team of account managers and technical marketing. The candidate will be responsible for refining, codifying, and implementing sales, marketing, and business development strategies for ~$400M total revenues and identifying and championing new customer and new market opportunities including sustainable solutions.
Key Areas of Responsibility
Develop and implement a sales and marketing strategy playbook aligned with profitable growth opportunities.
Lead a team of Account Managers, Technical Marketing and Customer Experience Specialists ensuring a strong collaboration with Product Management, Supply Chain, Logistics, and Operations to meet business outcomes.
Identify key decision makers, and work to build effective relationships with senior executives at these customers.
Execute business segment strategies including identifying market trends/ risks/ opportunities that impact the business globally, formulating a long-term view for customer development and key accounts, and overseeing organic and inorganic growth plans. Understands customer segmentation and associated strategies to achieve growth.
Define and execute a sales strategy and annual operating plan for the full ~$400M portfolio and drives profitable margin growth for each product line including US Amines products related to each existing and growth accounts.
Lead and mentor the sales team to achieve and exceed sales targets through effective coaching and commercial excellence fundamentals including pipeline management.
Partner with customer marketing team and vendors to drive strategic marketing campaigns in line with overall commercial objectives of the business, with a focus on optimizing digital channels
Monitor and analyse sales and marketing metrics to measure effectiveness, using data-driven insights to make informed decisions and adjustments based on sales performance, market trends and return on marketing investment.
Manage the growing large distribution network for acetone, Nadone and introduce IPA to expand total margins and optimize the CI mix. Manage monthly pricing changes at the customer level ensuring forecasted sales revenues and operating income objectives are achieved.
Develop and maintain an energetic customer relationship with strategic targeted accounts; Identify new customer and new market opportunities for US Amines with existing and new growth markets including Agrochemicals, Electronics and Water Treatment.
Develop and keep updated a Strategic Key Account customer plan for top accounts; Actively maintain a list of customer needs, in excess of forecast.
Driving additional organic sales and improving sales efficiencies and productivity, identify and champion new customer and new market opportunities including sustainable solutions.
Identifying, evaluate, and develop market opportunities for our technical innovations and products.
Demonstrably improved process alignment across Sales, Marketing and R&D on account objectives, lead generation, value proposition and NPI launch quality
Utilize and fully leverage technology and digital tools to obtain, visualize and synthesize data to drive decision making.
Leadership
Coach and develop sales and marketing talent; motivate and consistently make others better.
Work across the enterprise to help educate and train salesforce on customer needs and trends, deploy/ simplify commercial excellence and sales operations processes and planning methods.
Establish short-and long-term market and product growth goals demonstrating strong business acumen, judgement, and an in-depth understanding of the marketing and financial implications of new opportunities.
Drive change through being a transformational leader with exceptional leadership skills, energy and cross-functional teaming capability.
Represent AdvanSix at industry meetings and conferences to promote company offerings and develop the prospect pipeline.
Lead contract negotiations and renewals with support from finance team
Education / Qualifications
Minimum BA/BS degree in Chemical engineering or a related degree, or relevant working experience, MBA Preferred
10 years’ experience in diverse B2B commercial roles
5 years in a sales and marketing leadership role
Sales and marketing leadership experience and/or P&L ownership
Knowledge of chemical process industries & markets.
Additional Skills/ Knowledge:
Practical experiences in change management tools and practices
Experience in a premier B2B marketing/strategy organization is ideal. Thorough understanding of and passion for the deployment of Commercial Excellence & sales operations processes and planning methods
Rigor in aggregating diverse datasets to develop informed and strategic decision making for sales growth, salesforce deployment and account planning
Ability to establish and maintain influential relationships at all levels in the business and get things done routinely to plan, building consensus with data driven recommendations
Proven capability to translate growth strategies into practical sales plans, best practices and operational structures
Effective communicator able to assemble and clearly articulate key strategies, plans and reports aligned to business impact
Proactive assessor of business metrics and performance; able to confidently provide insights for improvement and proffer innovative, robust and data driven solutions
Leadership impact and courage to be able to consult and challenge with the business leaders regarding their needs, gaps and operational plans, effective listening and facilitation skills
Proven coach and talent developer; able to motivate and consistently make others better
Takes intelligent risks to drive momentum and can tackle ambiguity to convert to clear operating frameworks
Flexibility to take on new programs and travel extensively as needed given the shifting business dynamic