Regional Marketing Manager

As the Regional Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, attract prospective residents, and maximize occupancy rates across our portfolio of properties. You will collaborate with cross-functional teams, community managers, and external agencies to implement effective marketing campaigns, digital strategies, and promotional activities. The ideal candidate has a strong background in property management marketing, excellent communication skills, and a proven track record of achieving marketing goals.

Responsibilities:

I. Digital Marketing

a. Management of all Internet Listing Services and contracts for portfolio.

b. Analysis and recommendations of ad spends for communities within their portfolio.

c. Management of all websites and digital marketing within their portfolio and when migrating a new community.

II. Social Media Management

a. Management of Social Media Posting strategy in conjunction with regional counterpart.

b. Management of Hootsuite or similar software for posting site level social media postings in accordance with Social Media posting and branding guidelines.

III. Review Management

a. Work with 3rd party vendor to endure that all reviews for all communities are answered no later than the 7th of the month for the month previous.

b. Review and forward 1- and 2-star reviews to Community Managers for feedback and resolution.

IV. Marketing Software Management and Support

a. Responsible for troubleshooting and vendor management of all marketing software within their portfolio.

b. Responsible for implementation and management of Elise AI and Tour 24 for all existing and new communities utilizing the software within their portfolio.

V. Training

a. Responsible for implementing Edge2Learn training and onboarding support for any marketing software that requires team member use for all office team members:

VI. Reporting

a. Responsible for Social Media, Reputation, and various software reporting on a monthly, quarterly, and annual basis.

VII. Lease Up Responsibilities

a. Marketing Plan Creation- 60 days prior to prelease. Review with CMO, VPLU, COO, CEO and site team.

• Research and analysis

1. Conduct thorough market research to understand the competitive landscape, target audience preferences, market trends, and potential growth areas in property management.

2. Analyze current marketing initiatives to identify areas of improvement and opportunities for increased efficiency and effectiveness.

• Strategic Planning
• Content Development
• Digital Marketing
• Creation of website starting at groundbreaking through full website at lease up

b. Management of all SEO and PPC content and campaigns.

• Social Media
• Implement Social Media Campaign for all lease up communities in accordance with Social Media Guidelines
• Work with Creative team to ensure branding for all lease up communities.
• Budgeting
• Create Lease Up Marketing Budget. Review with CMO, VPLU, COO and CEO.

VIII. Other Responsibilities

a. Complete all additional tasks, projects and responsibilities as determined by your supervisor or the company.

b. Portray a professional image in the office.

c. Communicate effectively using oral and written communication.

d. Maintain relationships with associates and vendors on a professional business level at all time.

Job Type: Full-time

Pay: $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Experience:

• property management: 3 years (Required)

License/Certification:

• Driver's License (Required)

Work Location: In person

Salary : $80,000 - $72,700