Manager, E-Commerce

Classification:  Exempt Reports to: Director E-Commerce Location: East Greenwich, HybridJob summary:Manage the day to day operations of the e-commerce site in partnership with cross-functional teams, including creative, merchandising, IT and marketing.Essential Duties and Responsibilities● Develop and execute site merchandising strategies, optimize navigation/sequencing, and manage inventory levels and product● Coordinate website maintenance and development efforts● Ensure overall content integration on website and visual experience execution● Liaise with Distribution Center on inventory, shipping, and fulfillment status updates● Assist in strategic creation of eCommerce roadmap that ties back to strong ROI● Ideate, strategize and project manage site enhancements, in coordination with dev agency teamIncludes building, prioritizing, and QAing tickets in Jira while managing timeline, resources, and budget for each dev project● Coordinate A/B testing roadmap and analysis with Dynamic Yield to inform site optimizations● Analyze quantitative and qualitative user behavior to inform and implement UX / UI enhancements● Drive the SEO marketing program through the analysis of existing content, competitive research, and identification of new opportunities. Collaborate with Paid Search to build synergies and efficiencies between channels.● Guide strategy and manage vendors creating optimized content for category and product detail pages, as well as long form content for blog and evergreen guides.● Recommend enhancements to site architecture, internal linking, content and other factors to improve organic positions of target keywords.● Interpret and react to site KPI’s to define opportunities to achieve performance goals● Monitor site for bugs and partner with cross-functional teams to resolve site content and product related issues● Oversee product set up from an SEO perspective and product life cycles owned by Merchandising team● Oversee promotion setup, testing, and E-commerce sign off● Aid in the development of content effectiveness strategy● Drive onsite analytics reporting● Identify automation opportunities and reduce internal process or system inefficiencies and undue risk● Research and recommend third party vendors and Shopify applications to solve business needs● Oversee 3rd party relationships with vendors that provide features and capabilities to support eCommerce initiatives● Manage and mentor direct reports● Other duties as assigned Qualifications and Requirements● 4 years of related E-Commerce or related experience● BA/BS degree in related field● Advance in Microsoft Excel● Adobe / Google Analytics experience preferred ● Expert understanding of SEO best practices to clearly and effectively articulate complex ideas to a non-SEO audience. ● Self- starter with excellent organizational, project management and time management skills.● Results focused – sales and performance driven● Ability to organize, prioritize, and thrive in an extremely fast-paced, changing environment that requires flexibility and nimbleness● Analytical abilities regarding web performance and user experience This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Salary : $65,600 - $83,100