What are the responsibilities and job description for the Social Media Marketing Manager, Consumer position at AlignTech?
Join a team that is changing millions of lives.
Transforming smiles, changing lives
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity
We are looking for a Social Media Manager to join our rapidly expanding US Consumer Marketing team. We are seeking a passionate marketer, skilled communicator with a proven track record in managing and growing social channels. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including native platforms such as Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter and YouTube.
In this role, you will…
- Implement and measure paid social marketing campaigns daily across all relevant channels.
- Develop tactics, plans, partnerships, and tools that help achieve our business goals.
- Launch, grow and manage channels where relevant ensuring milestones are set and met.
- Execute social media buying and publishing strategies ensuring that all posts are accurate and on brand.
- Lead content development with both internal and external creative agencies and social media partners.
- Lead strategic partnerships opportunities with social platform partners to deliver on business goals.
- Report on campaigns and provide recommendations for optimizations based on analysis to ensure the most effective approach.
- Run paid media in partner platforms and directly in social platforms. Responsible for QA’ing campaign setup and trafficking.
In this role, you’ll need …
- Bachelors Degree and 6-7 years of consumer marketing experience
- 2-3 years of hands-on paid social experience
- Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms.
- Experienced in developing social marketing strategies that are native to individual channels and demonstrate tangible ROI across large scale paid social campaigns across Facebook/Instagram, Pinterest, TikTok, YouTube, Snapchat and emerging platforms – both tactically and strategically.
- Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines.
- Analytical ability to collect, analyze, and use social data to drive recommendations and optimizations to enhance social media performance.
- An understanding of the digital consumer environment inclusive of paid, owned and earned social strategies, and how they work together. Additionally, a strong grasp of media planning, optimization, and performance analysis
- Stellar communication skills with a high level of integrity and self-motivation.
Sound like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.
By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.
We respect your privacy. Please review our Applicant Privacy Policies for additional information.
Global Diversity Statement:
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.
Equal Opportunity Statement
It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.
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