What are the responsibilities and job description for the SEO Specialist position at ALL FLEET INC?
Overview:
All Fleet Inc, a leader in the fleet management and transportation industry, is seeking a talented SEO Specialist to enhance our online visibility and drive organic growth. This role will be essential in optimizing our digital content to ensure that our brand ranks prominently in search engine results.
Responsibilities:
Keyword Research: Perform comprehensive keyword research to identify new opportunities and trends, aligned with our industry and target audience.
On-Page Optimization: Implement on-page SEO strategies, including meta-tagging, internal linking, and content optimization, to enhance website ranking.
Link Building: Develop and manage an effective link-building strategy that adheres to industry best practices.
Content Collaboration: Work closely with the content team to ensure that all digital content is SEO-friendly and aligns with our brand and objectives.
SEO Auditing: Conduct regular SEO audits to identify areas for improvement and ensure compliance with search engine guidelines.
Analytics and Reporting: Utilize SEO tools and Google Analytics to monitor and analyze performance, creating regular reports to highlight successes and areas for improvement.
Competitor Analysis: Monitor competitors' SEO strategies to identify opportunities to differentiate and excel in the marketplace.
Stay Updated: Remain current on the latest SEO trends, search engine algorithms, and industry best practices, implementing changes as needed.
Requirements:
Bachelor’s Degree: In Marketing, IT, or a related field.
Experience: Minimum of 3 years in SEO or a related role, preferably in the transportation or fleet management industry.
Skills: Exceptional analytical, strategic thinking, and problem-solving skills.
Technical Proficiency: Strong knowledge of SEO tools, Google Analytics, HTML, CSS, and other relevant technologies.
Attention to Detail: Meticulous attention to detail and the ability to manage multiple projects simultaneously.
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