What are the responsibilities and job description for the Marketing Lead Management position at Allstate?
The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection. We are the Good Hands. We don’t follow the trends. We set them.
Job Summary
Job Family Summary
The Lead Management team is responsible for developing and supporting strategic lead sourcing, management and distribution initiatives to enhance corporate growth and profitability. The Lead Management team oversees Allstate’s Leads ecosystem, including internally developed and externally vended tools, platforms and processes, across multiple channels and distribution points. The team works across marketing and other business units (distribution, product, technology, etc.) to manage growth generating programs and solutions. The roles will emphasize analytics and the use of data and technology capabilities to target key audiences, drive lead quality and route and manage leads effectively.
Job Summary
This role is responsible for leading and supporting lead management initiatives as part of the Leads ecosystem. This position will own marketing programs, in whole or in part, and be responsible for executing tactics to iteratively optimize results. This position is responsible for all aspects of program execution including but not limited to: program design, analytics, ongoing enhancements, execution and communications.
Key Responsibilities
Key Responsibilities
• Designs, develops and tests programs, in whole or in part, related to lead sourcing and/or lead management
• Works cross-functionally to execute program strategies and requirements
• Works with internal and external resources to execute programs within prescribed timeline
• Adheres to assigned budget
• Creates and implements program enhancements designed to improve performance and/or efficiency
• Trends, tracks, and analyzes operational metrics and key performance indicators to develop and deliver recommendations for improved performance
• Creates and maintains program documentation and supporting materials
• Partners with internal and field stakeholders to maximize program engagement and results – including the development and execution of communications and/or education
• Acts as a Subject Matter Expert (SME) for programs owned
• Advocates on behalf of the customer at every stage of the program development and implementation process
Job Qualifications
Knowledge/Skills/Abilities/Experience
• Minimum of five (5) years of directly related experience; Experience with lead management and/or digital marketing is a plus
• Proven ability to coordinate the activities of multiple internal and external partners
• Proven ability to coordinate multiple projects under tight timelines
• Intermediate analytic skills and ability to translate analysis into actionable steps
• Intermediate negotiation, influencing, and interpersonal skills
• Intermediate verbal, written and presentation skills
• Advanced project management skills
• Advanced communication skills including proficiency in developing and delivering presentations
• Intermediate problem-solving skills; Ability to think strategically and execute at a tactical level equally well
• Ability to work in team settings as well as independently
• Advanced Microsoft Office
• Bachelor’s degree required
Level Guide: Please refer to the Allstate Level Guide on MyHR Knowledge
Regular, predictable attendance is an essential function of this job
Compensation Data
The minimum salary for this position is $76,000. The salary offered will be commensurate with experience.
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.
Allstate generally does not sponsor individuals for employment-based visas for this position.
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Salary : $1 - $1,000,000