What are the responsibilities and job description for the Programmatic Buyer position at Altice USA?
We are Altice USA; a family of businesses that includes Optimum, Suddenlink, Optimum Mobile, Optimum Business, A4 advertising, Cheddar, and News12. Our common goal is connecting our customers to friends and family, shows they love, advertising that resonates and news that matters. We’re building a workforce that thrives on collaboration, inclusion, and innovation. We hope connecting you to a potential role is just the beginning.
We are looking to find someone special to join our organization that is an Internet and mobile advertising expert. This person must be able to provide our clients with exceptional service by creating and optimizing online ad campaigns that are effective. The role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless programmatic media buys. This is a hybrid remote position.
You must be a creative and energetic individual with a socially conscious, entrepreneurial mindset. The perfect candidate would have experience designing & optimizing online campaigns for display, video, social media and mobile advertising. Seeking an experienced professional with proven track record in buying online advertising via demand side platforms. Proficiency in online advertising metrics is a must. Fluency in creating Social Media campaigns using Facebook, Twitter, and LinkedIn is also a plus.
Your current position might find you working as an e-campaign manager for a politician, large retailer, non-profit, or more.
Primary Duties and Responsibilities:
- Manage campaign pacing while recommending opportunities for optimization
- Regularly review results of campaigns across revenue, performance, and pacing
- Analyze performance to understand value provided by DSPs and other vendors
- Support training team members on campaign setup, optimizations, tactics and use of search tools, third party data and the development of writing and presentation skills
- Support real time bidding (RTB) optimization and strategy through ad-exchange media buying
- Purchase search, display, social media, and mobile advertising using various demand side platforms.
- Understand conversion tracking and how to optimize a campaign by analyzing that data exhaust to improve performance.
- Work with our data analytics team to create client reports that summarize their ad campaigns and the metrics around performance.
- B.A./B.S. degree or equivalent required
- 1-3 years’ experience in online Programmatic advertising – either at a major publisher, ad network, ad agency or in house digital media leader doing hands on keyboarding
- A proven ability to use search, display, mobile and video advertising to drive website traffic, fundraise and build lists.
- Web savvy & knowledgeable about multiple DSP platforms
- Excellent verbal, written, and presentation skills
Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Pay is competitive, and based on a number of job-related factors, including skills and experience. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Salary : $51,000 - $64,600