Manager, Digital Marketing

Overview

Manage, design and execute digital marketing channel optimization for a Fortune 200 Company that has some of the most iconic brands! Have 7 years of digital marketing experience? Have a demonstrated ability to learn on the job, and are comfortable working in an agile, white-space environment? If so, we want to speak with you! We are currently seeking a Manager, Digital Marketing to join the Digital Marketing Services team in Richmond, VA.

What you will be doing:

• Consult with Brand Management and Digital Marketing Services teams to understand current and future business needs related to digital marketing channels to meet operating company and enterprise goals.
• Analyze existing digital marketing channels and capabilities to identify areas of opportunity, or to activate upon specific business initiatives.
• Manage initiation and evolution of digital marketing work streams, primarily focused on cross channel communication channels and new marketing channels and technologies based on business needs.
• Lead and execute cross-functional digital marketing initiatives (may include pilots or broader executions, or improvements of existing products and platforms), inclusive of working with legal, finance, procurement, and IS partners to secure resources and alignment.
• Synthesize and incorporate business objectives and consumer insights to inform lead development of key business insights to help inform operating company marketing and ATC 21 name generation strategies.
• Support the assessment of marketing channel capabilities and techniques to identify areas of opportunity, or to activate upon specific business initiatives.
• Ensure potential ideas can be implemented in compliance with our current marketing practices.

We want you to have:

• A Bachelor’s Degree in marketing or relevant field
• 7 years of relevant professional experience. Digital marketing, advertising agency, and/or e-commerce experience is preferred
• Passion to learn with a demonstrated ability to learn and apply new concepts through on the job training and coaching
• Strong analytic and critical thinking skills; ability to apply data analytics to problem solving and to help form focused initiatives and work plans
• Proven ability to work autonomously and collaborate optimally across functions, inclusive of strong communication skills (written and oral)
• Strong sense of urgency, and able to work in an evolving and changing "white space" environment
• Capable of critical thinking as well as successfully leading implementation of ideas through execution
• Technical understanding of and experience in implementing digital marketing channel executions is preferred (Adobe marketing suite including Adobe Campaign, SMS, Digital Display Ads, Magento)
• Familiarity and experience working in agile environments including Azure Dev Ops

Each Altria company is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.

 

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit-sharing programs, as well as a relocation assistance package.

Company Overview

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers age 21 . Altria’s Vision through 2030 is to responsibly lead the transition of adult smokers to a non-combustible future. Altria is Moving Beyond Smoking™, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, Altria’s businesses and society. Altria’s wholly owned subsidiaries include the most profitable tobacco companies in their categories: Philip Morris USA Inc. (PM USA), U.S. Smokeless Tobacco Company LLC (USSTC), and John Middleton Co. (Middleton). Altria’s smoke-free portfolio includes Helix Innovations LLC (Helix), the maker of on! oral nicotine pouches, exclusive U.S. commercialization rights to the IQOS Tobacco Heating System®* and Marlboro HeatSticks®*, and an equity investment in JUUL Labs, Inc. (JUUL). Altria also owns equity investments in Anheuser-Busch InBev SA/NV (ABI), the world’s largest brewer, and Cronos Group Inc. (Cronos), a leading Canadian cannabinoid company. At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other’s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn. *IQOS Devices and HeatSticks® are currently unavailable for sale in the United States.

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