Global Head of Brand Campaigns & GTM, Amazon Music Brand Marketing

Job summary
This role can be based in {New York City, NY}, {Atlanta, GA}, {Culver City, CA}, or {Seattle, WA}.

About Amazon Music
Amazon Music reimagines music listening by enabling customers to unlock millions of songs and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 90 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 90 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.com or download the Amazon Music app.

The Global Brand Marketing team within Amazon Music is looking for a highly motivated and dynamic Global Head of GTM Strategy and Planning to drive the vision, strategy and execution of our highest impact marketing activity, including product launches, brand campaigns, and seasonal events. A strategic thinker with a strong operational bias, this individual is responsible for both architecting & delivering strategic go-to-market plans – both US-focused & global – to positively grow awareness, product adoption, shift perceptions, effect desired customer behaviors and grow our business.

The Global Head of GTM Strategy and Campaigns leads a team focused on two key verticals within the Global Brand Marketing team including: 1) GTM for Product Marketing, and 2) Brand Marketing campaigns.

• The GTM function for Product Marketing leads the integrated planning and marketing planning for the most compelling and strategically important new product and feature launches within Amazon Music. This includes setting the product marketing strategy and driving decisions related to the marketing four P's (product, price, positioning, and placement). This team partners closely with Product, PR, Creative, Industry, Marketing, Strategy & Insights, Programming and Legal teams.
• The Campaigns team leads the strategy, planning, execution and optimization of above-the-line Brand Campaigns to drive awareness, consideration, and high-value actions for Amazon Music. This includes developing customer insight driven creative briefs, identifying and managing best-in-class external agencies, influencing and championing break-thru creative, and optimizing campaigns and strategies based on results.

This individual thrives in complex and fast-paced environments, easily navigating matrixed organizations and influencing disparate teams behind a unified goal and effort. They can effortlessly manage and lead multiple cross-channel, cross-functional programs, often simultaneously.

To be successful in the role, the candidate will demonstrate the following behaviors…

• Thinks beyond the expected and is motivated by new challenges, inventing new ways of working to accomplish ambitious goals
• Engages, inspires and influences disparate teams to create bar raising programs that deliver against shared goals
• Relentlessly focuses on the objectives for the work and the strategies to accomplish them
• Balances thinking and acting, pulls a strategy through to tactics and execution
• Uses and applies data & evidence responsibly to guide strategies, inform judgement or make decisions
• Communicates clearly & effectively, ensures understanding, establishes credibility with peers & leaders
• Engages in active listening and gathers diverse perspectives, while not shying away from being decisive
• Employs sound critical thinking & problem-solving approaches, comes to the table with solutions
• Identifies & assesses risks quickly, puts plans in place to mitigate or manage them
• Recognizes and solves for contending priorities, presents & evaluates trade-offs
• Rebounds quickly from unexpected setbacks, strives for continuous improvement
• Embraces invention without precedence while leveraging proven approaches

Key job responsibilities

• Leading and mentoring a team of strategic marketers to deliver against ambitious business goals
• Identify and define the most impactful marketing opportunities to connect with and engage customers and drive business goals
• Develop end-to-end integrated go-to-market & communications plans for the highest impact initiatives for product, events, and brand. Setting and influencing positioning, strategies, channel level tactics, and creative executions.
• Outline operational & executional requirements and efficient process for delivering successful marketing campaigns.
• Own campaign & program budget management and adherence.
• Partner with and manage creative teams – internal partners and / or external agencies.
• Work with Insights and Analytics team to design learning agendas and assess campaign & program performance.
• For multi-country programs, collaborate with partners across locales to share learnings, identify insights, shape strategies and design & execute campaigns.