Product Marketing Manager, Amazon Business Product Marketing Team

• 6 years experience in marketing Business to Business software, products or services
• Experience managing multi-channel marketing campaigns, strong understanding of performance analytics and customer lifecycle.

Job summary
Amazon Business represents an incredible opportunity to address a vast new audience of business customers looking for B2B procurement solutions. We provide the selection, convenience, and fast delivery that customers love about Amazon with exclusive pricing and features just for businesses.
We are looking for a driven, experienced, results-oriented Senior Product Marketing Manager to join the Amazon Business team.

As a Senior Product Marketing Manager, you will be responsible for Business Prime and Prime-exclusive features, you will be responsible for developing a range of customer-facing content to help drive awareness, education, and engagement with business audiences including buying professionals and selling partners.

In this role, you will develop product strategy and customer-focused messaging and assets for our Business Prime offering. You will define messaging, use new and existing marketing channels to deliver content, and collaborate with a team of high-caliber digital marketers and product managers across Amazon.

A successful candidate will be adept at combining a variety of technologies and capabilities into high quality content ideal for the Amazon Business Customers and procurement specialists in particular. This role requires excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent product value propositions and communication plans.

The ideal candidate will be an experienced marketer, who can think strategically and execute flawlessly. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.

Role can be located in Arlington, VA or Seattle, WA. Relocation offered from within the US to these locations.

Key job responsibilities

• Work with Business Prime product team to set marketing priorities, go-to-market plan and own project management of marketing assets and campaigns
• Create targeted messages and customer communications based on key value differentiators
• Identify platform and tool improvements that would help our marketing efforts, and champion their development
• Build and analyze key metrics and traffic patterns to measure attribution and performance of multi-channel marketing programs
• Engage with international teams to help product marketing scale globally
• Support new product launch materials and work with sales enablement team to drive awareness and education of new products and features
• Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against conflicting priorities
• Serve as the primary contact and subject matter expert related to marketing strategies and initiatives for assigned products/features.
• Strong project management, creative thinking and analytical skills
• Proficient in analytical reporting tools (i.e., Excel, Tableau, QuickSight)
• Basic XML/HTML skills
• Experience producing multi-channel content (e.g., blog, email, video, webinar, social, etc.). Short form and long form content writing experience required.
• Proven track record of taking ownership and delivering results on-time and on-budget in a fast-paced, dynamic environment
• Bachelor’s Degree in Marketing, Advertising or related discipline or 8 years of relevant work experience.
• MBA preferred

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.