What are the responsibilities and job description for the PR Specialist, Hispanic, Retail position at Amazon?
DESCRIPTION
Job summary
Amazon.com is seeking a creative, high judgement, well-connected and self-motivated Public Relations (PR) professional, with a depth of experience and understanding of the U.S. Hispanic consumer media markets to join our communications team.
Reporting into the U.S. Hispanic consumer retail PR lead, this role will partner and collaborate with key business leaders to imagine, co-develop, and execute communications programs across a number of Amazon’s retail categories and services. The ideal candidate is creative, scrappy and results-oriented, with excellent communications skills and the ability to collaborate effectively with others. This individual will manage proactive and reactive media relations campaigns and influencer engagements to drive awareness of Amazon among the Hispanic community. The ideal candidate is active in this community as a public relations professional with a deep understanding of the U.S. Hispanic consumer media landscape and key influencers. This individual has existing media relationships, experience developing and leading meaningful public relations programs, high standards under tight deadlines, and be flexible to manage ambiguity as priorities change.
Key job responsibilities
• Develop and manage strategic public relations programs that drive awareness of Amazon among Hispanic consumers in the U.S.
• Build solid relationships with media and influencers
• Effectively represent Amazon as a spokesperson in Spanish-language interviews
• Train and manage spokespeople at all levels for external facing communications including press and speaking opportunities
• Successfully manage complex, fast-moving and unexpected communications challenges
• Deliver strategic communications counsel to Amazon executives on both short- and long-term challenges and opportunities
• Help manage an external public relations agency on strategy and day-to-day matters
• Collaborate with internal stakeholder teams to create 360 campaigns
• Ability to travel within the US as needed
BASIC QUALIFICATIONS
• 5 years of experience in Public Relations, preferably in consumer PR
• Hispanic market experience
• Fluent in Spanish and English, written and verbal
• Bachelor’s degree
PREFERRED QUALIFICATIONS
• Public Relations experience preferably in consumer tech, ideally with some PR agency experience
• Network of Hispanic media contacts and a deep understanding of what stories resonate with them
• Excellent written and verbal communications skills in both Spanish and English
• Team player who is willing to roll up their sleeves to get the job done
• Exercises good judgment, particularly in narrow time frames
• Solid organization skills and outstanding attention to detail
• Creativity and bias for action
• Ability to successfully partner with teammates located around the world
Inclusive Team Culture Here at Amazon, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups in over 190 chapters globally. We have innovative benefit offerings, and we host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance
Our team also puts a high value on work-life balance. Striking a healthy balance between your personal and professional life is crucial to your happiness and success here, which is why we aren’t focused on how many hours you spend at work or online. Instead, we’re happy to offer a flexible schedule so you can have a more productive and well-balanced life—both in and outside of work.
Mentorship and Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
