What are the responsibilities and job description for the Sr. Paid Search Manager , Amazon position at Amazon?
DESCRIPTION
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.
The AHS Performance Marketing Team is seeking a talented Sr. Paid Search Manager to be the single threaded leader for the Paid Search channel for AHS. We are looking for a leader to build a comprehensive strategy and tactics needed to deliver incremental value and create a great customer experience. This role owns strategic keyword management, forecasting channel performance, optimization, and driving quality conversions across campaigns for our medical and pharmacy business lines, managing budgets, and reporting/insights. The Sr. Paid Search Manager will work closely with Amazon’s centralized Traffic and Marketing Tech org partners on optimizing account configuration and keyword targeting. This leader will also work closely with GTM and Channel Marketing managers, Finance, Tech, and BI to continually make paid search more efficient and automated. The ideal candidate has deep subject matter expertise in feed-based advertising at an enterprise level. This leader will understand the intricacies of how SEM and SEO work and is deeply quantitative to make data-backed decisions for optimization and experimentation.
Key job responsibilities
- Provide overall paid search management oversight as the single point of contact for the team
- Set search budget and performance projections
- Optimize keyword portfolio and maximize overall value by identifying brand, category, and campaign opportunities incorporating current events and trends
- Develop a testing roadmap for all keyword-based channels, new targeting and creative approaches
- Monitor campaigns to identify traffic abnormalities and assist the team with troubleshooting as needed
- Avoid under or over spend by managing existing campaigns within CPA thresholds
- Present campaign performance to key stakeholders weekly in a clear, precise, and actionable way
- Define and document performance and optimization learning/insights for best practice guidelines
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
BASIC QUALIFICATIONS
- 5 years professional non-internship marketing experience
- Expertise in building, executing and scaling major paid search campaigns
- Excellent keyword bidding strategies, budget cap management and optimization tactics
- Experience using data and metrics to measure impact and determine improvements
- Excellent written, verbal, and presentation communication skills
- Experience working with multiple search engine desktop tools (Google AdWords Editor, Bing Ads Editor)
- Bachelor's degree (or equivalent experience)
PREFERRED QUALIFICATIONS
- Able to thrive in ambiguity and can handle multiple tasks flexibly to take a business from 0 - 1
- Experience with how to use keyword research and web analytics tools (Google Analytics) in campaigns
- Experience with data visualization tools such as QuickSight or Tableau
- Experience presenting metrics and progress to goal to senior leadership
- Experience with search engine optimization (SEO), social advertising, and web usability
- Understanding of creative development and production
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
