What are the responsibilities and job description for the Director of Marketing position at American Broadband?
Position Purpose/Summary
The Director of Marketing is committed to providing the highest quality of service to the communities, customers, and employees we serve by planning and driving the implementation of all marketing plans for all residential and commercial programs company wide.
Primary Duties & Responsibilities
- Develop, plan, create, and implement marketing strategies for all residential and commercial programs.
- Create, develop, and execute communication plans with a focus on customer segmentation, contact sequencing and event-based marketing triggers. Measure overall return on marketing investment against plan.
- Collaborate with Finance, Sales, Legal, Regulatory, and Product Management during all phases of planning, assuring corporate branding and compliance with all regional/national policies and programs.
- Closely partner with regional business units (RBUs) to create communications objectives, strategies and plans; including recommendation of communications tactics to deliver optimal visibility of strategic messages to key customers and decision-makers
- Oversight of production; ensure delivery, execution, tracking and measurement of all marketing tactics and communications pieces.
- Hire, motivate, and lead a high-performing team through coaching, top-tier talent retention, and directed recruiting efforts.
- Supervises staff, including training, providing work direction, problem-solving assistance, reviewing performance, recommending salary increases, promotions, transfers, demotions, or terminations.
- Performing all other duties and responsibilities as assigned.
Knowledge, Abilities, & Skills for Success
- Effectively communicate in a positive and professional manner through written and verbal communications in all interfaces with customers/public, fellow employees, and vendors.
- Ability to use appropriate computer programs (including, but not limited to, Microsoft Office Suite) which includes having proficient computer skills and the ability to adapt and learn as programs and processes change.
- Ability to work as a team member and exert initiative to work independently to reach a goal.
- Ability to embrace change in the workplace while encouraging others to seek innovative approaches.
- Ability to function effectively as a team player.
- Knowledge of and the ability to comply with Company’s Customer Proprietary Network Information (CPNI) regulations and procedures.
- Ability to work a flexible work schedule, as needed, to best serve our customers.
- Ability to travel, as needed, for company meetings, industry trade shows, customer meetings, etc.
Qualifications
At a minimum, the Director of Marketing must have a high school diploma, or equivalent, along with 10-15 years of direct marketing and management experience and 5-7 years of traditional, digital, and direct marketing communications experience. A bachelor's degree in marketing, business, or equivalent field of study, along with 5-10 years of direct marketing and management experience and 5-7 years of traditional, digital, and direct marketing communications experience is preferred.
Physical Demands
Select one the following for the each of the items listed below:
- N (Not Applicable) – Activity is not applicable to this occupation.
- O (Occasionally) – Occupation requires this activity up to 33% of the time or 0 – 2.5 hours/day.
- F (Frequently) – Occupation requires this activity from 33%–66% of the time or 2.5–5.5 hours/day.
- C (Constantly) – Occupation requires this activity more than 66% of the time or 5.5 hours/day.
Standing N O F C
Walking N O F C
Sitting N O F C
Reach Outward N O F C
Reach Above Shoulder N O F C
Climbing N O F C
Crawling N O F C
Squatting/Kneeling N O F C
Bending N O F C
Keyboarding N O F C
Driving N O F C
Hearing N O F C
Distinguish Colors N O F C
Communicating N O F C
Perceiving N O F C
Outdoor Climate N O F C
Various Terrain N O F C
Cramped Workspace N O F C
Lift/Carry:
Up to 10 lbs N O F C
Up to 20 lbs N O F C
Up to 50 lbs N O F C
Up to 75 lbs N O F C
Up to 100 lbs N O F C
100 lbs N O F C
Push/Pull:
Up to 10 lbs N O F C
Up to 20 lbs N O F C
Up to 50 lbs N O F C
Up to 75 lbs N O F C
Up to 100 lbs N O F C
100 lbs N O F C
Disclosure
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
American Broadband, and all subsidiaries, are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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