What are the responsibilities and job description for the Sr Digital Designer position at American Greetings Corporation?
GENERAL SUMMARY:
We are looking for an experienced and enthusiastic digital designer that will play a vital role in creating a smooth user experience and compelling creative to our websites, apps, emails, and social marketing materials. You will collaborate each day with a team of creative directors, UX designers, and marketing strategists - united in bringing our portfolio of brands to life across all digital touch points. You have a strong understanding of current design trends and possess a solid knowledge of marketing competencies. Your passion for social media as a communications tool will result in the adoption and implementation of social media design best practices across all brand channels.
ESSENTIAL DUTIES & RESPONSIBILITIES:
*Work directly with our marketing and merchandising partners in strategizing creative that encourages current member engagement and a new subscriber base.
*Develop consistent, meaningful content that appeals to target audiences and increases traffic to our product pages and app experiences.
*Work closely with writers on how visual design works with copy to tell a compelling story across our digital products and supporting marketing materials.
*Measure key performance indicators and make necessary improvements to existing graphics based on performance and trend data.
*Generate engaging designs that deliver on the promise of our brands to our customers across all consumer digital products (e.g. websites, apps, microsites).
*Participate in concept, innovation, and design thinking sessions.
This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor
We are looking for an experienced and enthusiastic digital designer that will play a vital role in creating a smooth user experience and compelling creative to our websites, apps, emails, and social marketing materials. You will collaborate each day with a team of creative directors, UX designers, and marketing strategists - united in bringing our portfolio of brands to life across all digital touch points. You have a strong understanding of current design trends and possess a solid knowledge of marketing competencies. Your passion for social media as a communications tool will result in the adoption and implementation of social media design best practices across all brand channels.
ESSENTIAL DUTIES & RESPONSIBILITIES:
*Work directly with our marketing and merchandising partners in strategizing creative that encourages current member engagement and a new subscriber base.
*Develop consistent, meaningful content that appeals to target audiences and increases traffic to our product pages and app experiences.
*Work closely with writers on how visual design works with copy to tell a compelling story across our digital products and supporting marketing materials.
*Measure key performance indicators and make necessary improvements to existing graphics based on performance and trend data.
*Generate engaging designs that deliver on the promise of our brands to our customers across all consumer digital products (e.g. websites, apps, microsites).
*Participate in concept, innovation, and design thinking sessions.
This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor
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