Social Media Manager

Overview

Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives?

Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet!

This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare.

Responsibilities

The American Heart Association (AHA) has an excellent opportunity for a Senior Social media Manager, Creative . The location for this position is flexible and remote .

The Senior Social Media Manager will oversee the creative output of the social team, including concepts, development and production. Build brand relevance by planning and strategizing social media campaigns that increase engagement, build community and inspire action. Tracks social trends, oversees audience research and ensures the brand is showing up authentically across platforms. Understands each social platform and why/how different target audiences use them. Knows how to translate the brand’s positioning for social.

Essential Job Duties:

• Oversee the creative development and production of social media content. (custom content, quick-turn posts, social-first content series, creative toolkits and templates). Be accountable for the final development and production of creative assets and ensure they align with social media objectives. Lead the creation of conceptual ideas and develop new social content that increases engagement and brand relevance. Create, maintain, and ensure adherence to creative guidelines.
• Define content strategy, goals, and objectives. Create a measurement framework in partnership with analytics and social media leads for all social media content to meet department and organizational goals
• Provide input into marketing strategies from a social perspective, staying on top of trends and communicating trends to appropriate teams. Apply insights to social strategy and ensure strategies are supported through social media. Stay abreast of emerging social platforms and incorporate expansion into plans.
• Partner and collaborate with cross-functional teams including the social leads for each business unit, marketing, communications and subject matter experts on strategy, ideation, and creation of new content for real-time engagement opportunities
• Mentor the creative team to ensure all work is produced on time, tailored to the platform, and meets brand compliance and quality standards. Be a trusted advisor to direct reports, cross functional teams and peers.
• Oversee audience research and reporting. Understand the audiences to ensure the brand is showing up authentically across channels. Formulate reports and presentations that tell a clear story to internal stakeholders and senior leaders.
• Collaborate with team to improve operational processes, tools, and resources that will lead to high-quality design and creative output across social channels.

Want to help get your resume to the top? Take a look at the experience we require:

Qualifications

• Five (5) years of experience in creating social media content including content ideation, content strategy, creating editorial calendars and production across platforms
• Excellent written communications skills, particularly consumer-oriented writing
• Two (2) years of project management - demonstrated track record of meeting deadlines
• Five (5) year of Excellent design and creative development skills including:
• Ability to develop conceptual strategies and recommend changes to optimize marketing performance (3 years)
• Experience leading teams and projects (2 years)
• Skilled in Adobe Creative Suite (3 years)

Preferred Qualifications:

• Two (2) years of Audio/Video Production and Development experience
• Agency Experience a plus
• Canva Experience would be a plus

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Be sure to follow us on Twitter #TheAHALife

EOE/Protected Veterans/Persons with Disabilities

Location US-TX-Dallas

Posted Date 3 weeks ago (5/2/2022 3:18 PM)

Requisition ID 2022-8532

Job Category Marketing, Communications & Public Relations

Additional Locations Diversity Distribution US - Top 47

Position Type Full Time

Location: FL-St. Petersburg