Marketing Specialist III (Remote Opportunity / Nationwide)

Please use Google Chrome or Mozilla Firefox when accessing Candidate Home. By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? **** As a condition of employment with American Red Cross, you are required to provide proof that you are fully vaccinated for COVID 19 or qualify for an exemption, except in states where it is prohibited by law. Accordingly, employment is conditioned on providing proof of vaccination or having an approved exemption prior to starting employment **** Join us—Where your Career is a Force for Good! Job Description: The American Red Cross requires all new hires be vaccinated against COVID-19 as a condition of employment. This means that all individuals working for the organization must be fully vaccinated against COVID-19 by the start of their employment OR have begun the vaccination process prior to their start date. Upon being offered a position, individuals will be required to submit proof of vaccination. If you are unable to be vaccinated due to medical or religious reasons, you may qualify for an exemption. If seeking an exemption, you will be required to submit documentation and your request must be approved prior to hire. Responsibilities: 1. Designs, develops and implements direct-to-donor (B2C) marketing plans to support the growth and stability of platelet donor base. This includes a strong focus on B2C channel marketing, especially email marketing, direct mail, SMS, voice (call center), and app push utilizing internal database of existing blood donors. 2. Researches, identifies, selects best direct marketing channels to convert existing blood donors to platelet donation, and to retain and engage donors following their first platelet donation. 3. Continually reviews and optimizes audience segment identification, identifying areas of opportunity and reporting on results of recent campaigns. 4. Collaborates with designers, marketing operations, targeted marketing, production, and other teams to execute tactics and programs from concept to delivery. 5. Uses best practices, creativity, data analysis and knowledge of internal and external business issues to solve complex problems. Serves as a resource and/or lead to other staff. Qualifications Education: 4-year college degree or equivalent combination of education and experience, Business, Marketing or related field. Experience: Minimum 5 to 7 years required. Prior direct marketing experience strongly desired, especially in email marketing and direct mail. Essential Functions/Physical Requirements: Depending on work assignment, may require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk and manipulate (lift, carry, move) light to medium weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read technical information. Overall mobility is essential. May include sitting for long periods of time, driving a vehicle and working under challenging conditions. Apply now! Joining our team will provide you with the opportunity to make a difference every day. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Interested in Volunteering? Life’s emergencies don’t stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission. Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions. To view the EEOC Summary of Rights, click here: Summary of Rights