Digital Recruiter & Enrollment Marketing Coordinator (18435)
Job Posting for Digital Recruiter & Enrollment Marketing Coordinator (18435) at American University
Get to Know American University
At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.
Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today's thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.
Learn more about American University by clicking here.
Summary/Objective
Essential Functions
- Marketing – Oversee all email marketing automation for CAS graduate enrollment. Make data driven recommendations to optimize enrollment marketing campaigns focusing on prospective students for all CAS graduate programs and certificates.
- Communication - Develop new strategies to reach prospective students and manage Chat Bot. Partner with CAS Marketing and Communications and Assistant and Associate Deans to generate promotional one-off emails.
- Data Acquisition and Analysis – In conjunction with the Director of Data Analytics, analyzes and presents key data driven admission to faculty. Define and execute purchase lists in consultation with Assistant Directors and Director of Data Analytics.
- Recruitment – Partner with academic programs to help develop strategies for recruitment initiatives. Facilitate.
- Other duties as assigned by supervisor, Director of Data Analytics, or Assistant Directors.
Position Type/Expected Hours of Work
- Full Time - Bi-weekly, 35 hours per week.
- Coordinator A
- Non-Exempt
- This is a union-eligible position.
Salary Range
- Commensurate with experience.
Required Education and Experience
- Bachelor's Degree
- 2-4 years of relevant experience in higher education or education marketing.
- Initiative, drive, and flexibility
- Innovative problem solving
- Capacity for detail and strategy
- Ability to excel in a multicultural environment
- Ability to lead/manage with an inclusive perspective and support DEI frameworks and initiatives.
Preferred Education and Experience
- Master's Degree in Marketing or a closely related field.
- Familiarity with CRM databases
Additional Eligibility Qualifications
- Hiring offers for this position are contingent on successful completion of a background check.
- To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive.
Benefits
AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University's unique benefit options.
Current American University Employees
If you are a current employee at American University, please log into AsuccessfulU through the myAU portal. Once in AsuccessfulU, please select the Careers tile which will take you to our internal career page.
Contact Us
For more information or assistance with the American University careers site, email theworkline@american.edu.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
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Job openings at American University
Washington, DC
Full Time
Washington, DC
Full Time
Washington, DC
Full Time
Washington, WA
Full Time
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