CRM Marketing Specialist

ANINE BING is looking for a CRM Marketing Specialist to join its Ecommerce team based in Los Angeles.

The CRM Marketing Specialist leads technical implementation and operational processes across all CRM channels including Email & SMS. The person in this role is passionate about building, understanding, and executing action plans that ensure we’re reaching the right audience with the right message, on the right channels.

The ideal candidate will showcase proven project management skills, possess the ability to multitask, and meet deadlines with a strategic emphasis on improvement and optimization. Essential qualities include meticulous attention to detail and accuracy, coupled with excellent organizational and prioritization skills. This role requires an individual with a strategic, creative, and analytical mindset to effectively solve problems.

Responsibilities Include:

• Scheduling. Create automated campaigns that increase customer LTV through omni-channel communication, personalized segmentation, and a deep understanding of customer behavior. Deploy, schedule and manage all email, SMS, and app push campaigns. Manage channel content calendars to ensure that all requests are created, updated, and scheduled using best practices, and ANINE BING brand guidelines. Implement segmentation, personalization and dynamic content with our ESP Sailthru.
• Analytics. Ability to synthesize customer data and identify key customer behaviors. Use data points available to create cohorts that fulfill campaign requirements and create exclusions when multiple audiences overlap. Digest and track all email & SMS data, key performance metrics, segments, exclusion activities and filters. Develop dashboards and reports that provide insight and visualization into channel performance relative to KPIs, projections, and comparative historical performance.
• Campaign QA. Ensure accurate, timely and consistent delivery of email campaigns. Provide platform recommendations and benchmarking. Monitor and maintain email list health which includes following email deliverability best practices and email cleanup.
• Testing. Create and manage an ongoing testing plan to continually learn and improve performance. Structure A/B tests and drive email testing experiences to enhance productivity, deliverability, and customer engagement.
• Innovate. Identify and develop new email automations to increase customer engagement, website traffic, customer lifetime value and familiarity with drip campaigns.

Requirements:

• BS/BA preferably in Business or a related field
• 1-2 years of hands-on experience building best-in-class email and SMS programs.
• Advanced analytical skills with proficiency in Excel.
• Expertise in executing email marketing campaigns, including automated journeys, customer segmentations, and HTML-based email creation.
• Technical proficiency in current best-practice email building and personalization methods.
• Knowledgeable in HTML, CSS, CAN-SPAM, CASL, and analytics tools like Google Analytics, with excellent attention to detail and the ability to work under urgent deadlines.

Benefits & Perks

• Work/Life Balance: Flexible work schedules, Unlimited/ flexible time off, paid holidays throughout the year, and extra days off in the summer
• Wellness: ANINE BING covers 75% of costs for your medical, dental, and vision insurance and offers an array of other benefits for you and your dependents, including a generous parental leave program
• And more: Generous employee discount and wardrobe

Compensation

• The anticipated base salary range for this role is $60,000 - $68,000

Working at ANINE BING

ANINE BING seeks to empower its employees by providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Diversity and inclusion is critical to our success as a global brand, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about ANINE BING

ANINE BING is a Los Angeles-based fashion house started in 2012 that blends elements of Scandinavian simplicity with American energy to offer modern wardrobe essentials for women seeking a timeless yet rebellious approach to everyday style. Since its launch, ANINE BING has built a global brand represented across 90 countries, including brick-and-mortar retail stores in cities worldwide.

Headquartered in Los Angeles, ANINE BING has over 200 employees and is backed by key investors, which include Index Ventures founder Danny Rimer (Facebook, Dropbox, Roblox, Net-A-Porter), Greycroft Partners founder Dana Settle (Bumble, Cuyana, Farfetch), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion).