What are the responsibilities and job description for the Marketing Coordinator position at Anserve?
ABOUT ANSERVE:
Anserve Inc. is a 24x7 HIPAA-compliant Call Center operating in a $30B industry. We are proud to have been recognized as a Top Ten company among our competition. From small startups to household brand names, Anserve Inc. has provided its professional range of answering services to a diverse business community since 1969. Anserve has always been a family business. We own and maintain a 12,000 square foot building with a staff of over 100 employees.
We are looking for a full-time Marketing Coordinator to join our team in a hybrid or remote capacity. The person in this role will play a pivotal role in [re]shaping and executing our marketing vision. As part of our Business Development team, they will collaborate closely with sales leaders and our external marketing partner to drive strategies that resonate with our audience and fuel long-term growth.
Mission: To build a great company with compassionate people & achieve amazing results
COMPENSATION AND BENEFITS:
We believe that our employees and our culture are the foundation of the work that we do.
- The base compensation range is $45k-55k per year, Nonexempt.
- 401k with up to 4% Employer match
- Health Premium covered generously
- Dental, Vision, Accident, Critical Illness.
- Generous PTO package
- Tuition Reimbursement
- Referral Bonus
- Professional Training Environment
- Work with an Award-Winning Team
- Flexible Working Conditions
- A Family-Owned Company
- Advancement Opportunities
- Manager Development Programs
- Monthly Rewards/ Incentives
JOB PURPOSE:
The responsibilities of this role will span strategic planning and hands-on execution, from leveraging SEO analytics to creating blogs and case studies for enhanced visibility. If you're a proactive, creative thinker with a knack for strategy and execution, we'd love to have you on board to shape the future of our marketing initiatives. This position is hybrid; it requires 2 days per week in our Butler NJ office (for anyone within 30 miles), with occasional client meetings, trade shows, or any other in-person interactions as needed.
DUTIES/RESPONSIBILITIES:
Marketing:
- Liaise with our marketing partner, track and monitor progress.
- Coordinate inter-departmental meetings & external meetings/ events.
- Review current and new tradeshow opportunities.
- Travel for tradeshows or client interactions and coordinate logistical needs.
- Curate and create company content: from concept to going live; including video, blog, photos, etc.
- Promote company activity to both internal and external audiences.
- Knowledgeable of competition and savvy and vocal about opportunities.
- Able to report and present marketing metrics.
- Innovate captivating digital marketing campaigns and brand initiatives aligned with marketing and sales goals.
- Interpret Google Analytics and pinpoint opportunities for enhanced SEO performance.
- Monitor campaign effectiveness and provide insights into engagement and growth.
- Use social media to drive content, increase brand awareness, and grow audience in specific industries and geography.
- Create and update blogs and case studies based on industry hot topics.
- Work with the sales team on identifying, planning, and executing the best trade shows and events to participate in.
Performs other duties as assigned
REQUIRED SKILLS/ABILITIES:
- Adhere to Anserve’s core values.
- Excellent writing, communication, and presentation skills (provide samples upon request).
- Outstanding organizational and time-management skills.
- Perform consistent work accurately, completely, and
- Management of self and others, according to deadlines.
- Great communication skills with a focus on grammar.
- Talent in presenting information concisely and accurately, with attention to detail.
- Can professionally represent the company; in-person or virtual.
- Optimistic and creative in “getting the job done” when times are difficult.
- Disciplined in a remote or office environment.
- Enjoy learning and drive for continuous self-improvement.
- Work both collaboratively and autonomously.
- Must have a valid driver's license and vehicle for transportation.
EDUCATION AND EXPERIENCE:
- Minimum 3-5 years in digital marketing.
- Knowledge of SEO optimization, keywords, landing pages, and geotargeting is required.
- Bachelor's degree preferred.
- Experience organizing and managing events, conferences, and trade shows (in-person & virtual).
- Video production/editing is a plus.
SUPERVISORY REQUIREMENTS:
- None
TRAVEL REQUIREMENTS:
- This position requires some travel (trade shows, in-person client meetings, etc.).
ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.
Salary : $45,000 - $55,000