Channel Marketing Manager

Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Channel Marketing Manager - US - Apex, NC

Channel Marketing Manager

The Blueprint (Role Profile)

The Channel Marketing Manager supports the Senior Manager, Channel Management, by creating and executing high-impact marketing programs with respective customers or channels. This position is responsible for creating and executing effective product launches, winning and protecting listings in line reviews, securing new promotional business, and may also be integral to the development of new products that will be sold. The position’s responsibilities include analyzing and interpreting sales/profit, customer, consumer and competitive data to support daily decision-making as well as product planning. This position is a key partner to the sales and product management teams helping drive significant business growth.

Come build your future with us!

The Build (Responsibilities)

• Coordinate with product teams to maintain accurate product data (i.e. BOM’s, images, features & benefits, pricing) and identify relevant VOC and to successfully target new products and programs to meet end-user needs.
• Work closely with product teams to effectively launch new products and product promotions.
• Create and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs).
• Monitor/track and analyze the effectiveness of programs to support reporting, course corrections and decision-making.
• Actively seek out and understand customer and end-use consumer VOC through regular customer contact.
• Work closely with sales to customize programs to meet the needs of key customers.
• Track and maintain spending within approved promotional budgets.
• Ensure compliance with branding graphic, trademark and communication guidance.
• Drive key business opportunity projects as assigned.
  
  

The Toolbox (Qualifications)

• Bachelor’s degree in marketing or business administration preferred.
• Three to five years marketing experience.
• Experience in initiating and building mutually beneficial marketing relationships with third parties and or external partners is a plus.
• Proven ability to deliver data-driven results, analysis, testing and application of findings.
• Credibility to influence and impress at senior level and represent the company in all types of business situations.
• Excellent presenter (internal staff meetings, customer meetings, etc) with strong written and oral communication skills (emails, flyers, conference calls, etc)
• Selling or customer contact; experience with distribution.
• End user work and new product introduction experience.
• Strategic planning experience.
• Cross-functional team management.
• Computer skills (Excel, PowerPoint, Word); database skills a plus.
• Flexible and able to adapt to changing situations.
• Very hands-on – able to dive into and manage the details, as well as provide overall strategic thinking and leadership.
  
  

At Apex Tool Group (www.apextoolgroup.com), we’re passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site – we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.4 billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX® that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.

Our six core values – Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more – LinkedIn, Instagram, Facebook and Twitter.

If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG