What are the responsibilities and job description for the Growth Marketing Operations Manager, TV position at Apple?
Summary
Posted: Aug 11, 2022
Weekly Hours: 40
Role Number:200411095
The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts! We’re seeking an expert Marketing Operations Manager to support the Apple TV business. The right candidate brings a love for video and a passion for lifecycle marketing with experience building sophisticated marketing campaigns for a content provider, studio or company with an emphasis on mobile marketing. Do you enjoy tracking and optimizing campaigns and engaging with customers to drive viewership for their favorite content and discover new ones they’ll love? If so, this could be a fit for you! The Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple’s media products and services. The team focuses on the timely delivery, strategy, and execution of in-app messaging sent to millions of users across multiple Apple services, including: Apple TV , Music, Apple Arcade, App Store, and Apple One.
Key Qualifications
- 5 - 7 years in lifecycle marketing, ideally within a subscription-based or mobile-driven service company.
- Experience with marketing CRM systems such as Salesforce, Oracle Responsys, Adobe Campaign, or others.
- Proven track record of building and optimizing marketing campaigns to improve return on investment.
- Experience collaborating with engineering, analytics, and product teams to implement new features and programs, leveraging those features that promote sign-ups and viewership/engagement (this includes business and functional requirements).
- Experience working with localization teams.
- Experience working on large-scale projects in a lively and multifaceted cross-functional environment.
- A stellar teammate who is able to influence and drive decision-making for the group as a whole.
Description
The ideal candidate brings a wealth of knowledge in growth marketing to support the Apple TV team, owning the development of marketing journeys as well as performance monitoring and optimizing. This role requires a highly motivated self-starter who is detail oriented and highly thorough, with experience in video streaming services or subscriptions (SAAS) and is comfortable with subscription-based services with an international footprint at scale. - Ability to deliver, even under tight deadlines to support new content launches and other content promotions. - Ability to pull and analyze sign-up and engagement data using Numbers, Excel or similar data-analytics tools. - Runs of A/B tests and measure effectiveness for improving the funnel and consumption. Ability to identify and optimize KPIs.
Education & Experience
B.A./B.S or M.S. or advanced degree in Marketing, Business, or Project Management
Additional Requirements
Growth Marketing Manager
MCI Careers -
San Fernando, CA
Growth Marketing Manager
Inspira Education -
Los Angeles, CA
Growth Marketing Manager, Search
Glo -
Santa Monica, CA
