ABM Manager

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit .

Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Strategic customer and prospect accounts? As an ABM Marketing Manager you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest accounts. Are you ready to unleash your creativity and deliver results?

This role requires the ability to work collaboratively as part of a cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics.

• Develop and lead programs to drive account engagement aligned to top target accounts (customer and prospect) focusing on acceleration & growth

• Utilise a range of 1:1 ABM, 1:few or 1:many tactics dependent on account analysis, developing growth strategies alongside Sales and Partners
• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalised engagement strategies
• Work with the global team to launch personalised and engaging experiences including microsites for key accounts and produce scalable content, including executive briefings, blogs, videos, and infographics
• Drive digital awareness through paid social campaigns on LinkedIn, Demandbase activities, and personalized microsites
• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms

In order to represent the best of what we have to offer, you come to us with a multitude of positive attributes including:

Education and Experience Requirements:

• Bachelor's Degree required

• At least seven years of professional experience, including one year of ABM marketing experience
• Experience in the software market

Skills and Abilities Required:

• Experience in Demandbase platform
• Confidence collaborating across marketing and sales leadership and cross functional working

• Proven experience in creating content for marketing materials for demand generation campaigns, and other promotional collateral and communications
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes

The compensation range being offered for this role is a total compensation of $140,000- $150,000.

Benefits info:

Apptio, an IBM Company, provides a competitive benefit package which includes; 401k with company match. Extensive health insurance coverage and other subsidized insurance options. Generous PTO and leave, fully compliant with FMLA.

For positions that can or will be performed in the US, the pay range, and other compensation and benefits information are being included in accordance with requirements of the FMLA and various state/local pay transparency requirements. Please note that compensation may vary for different individuals in the same role based on several factors, including but not limited to location of the role, skill, experience, education/professional certifications, performance in the role and revenue generation.

Apptio is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. IBM will be the hiring entity. By proceeding with this application, you understand that Apptio will share your personal information with IBM and other IBM subsidiaries involved in your recruitment process, wherever these are located. For more Information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: