What are the responsibilities and job description for the Chief Marketing Officer position at Areté Lawn Care?
About the Chief Marketing Officer Position
We're looking for an experienced Chief Marketing Officer to join our marketing team. As CMO, you'll oversee all of our company's marketing operations. This position is a great fit for someone with extensive advertising and marketing talents including a mastery of Facebook Ads, SEO, PPC campaigns and general "lead gen" for home service companies.
Read more about the responsibilities and requirements to see if this position is a good fit for you. We hope to hear from you!
Chief Marketing Officer Responsibilities
- Manage advertising and marketing campaigns to drive leads
- Set short-term and long-term marketing objectives for the company
- D2C marketing efforts
- Performance Marketing
- Facilitate growth and sales to drive revenue
- Manage the marketing budget to ensure gains and minimize loss
- Research and analyze marketing trends
- Work across multiple channels, including print and digital materials
Chief Marketing Officer Requirements
- D2C marketing experience
- Experience driving leads
- MS/MA in marketing, business administration, or related field
- Excellent written and oral communication and presentation skills
- Thorough knowledge of marketing principles
- Proficient in research and data analysis
- Working experience with SEO and CRM tools
- Any bonus marketing certifications are a plus
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