Director of SEO and Web Content
Job Posting for Director of SEO and Web Content at ARS-Rescue Rooter
Overview:
ARS is seeking an SEO leader with a strong background in local search to drive organic growth across our national network of locations and web properties. This person will have holistic responsibility for all websites, including content, and will lead a team of 3-5 direct reports. This Director will drive incremental traffic, leads, and revenue from organic traffic across all of our locations. This can be a remote position for candidates outside of the Memphis area.
Responsibilities:
- Meet or exceed growth targets for organic search by driving incremental traffic, leads and ultimately revenue
- Prioritize SEO site enhancements and concisely communicate the expected benefits to leadership
- Act as the subject matter expert on SEO across the enterprise
- Manage GMB listing across all locations (using Uberall and BrightLocal)
- Partner with field marketing teams to create strategies that support business goals
- Create or partner with content writers to develop relevant site content that drives traffic.
- Own key agency relationships for SEO, Content, and Link building
- Review performance using internal and external reporting and analytics tools.
- Distill data into actionable insights that can drive improvements.
- Work with IT and/or Legal to insure any site changes or content comply with regulatory or company policies.
- Consistently innovate, explore, learn, test, execute and iterate.
- Develop and maintain a strong culture of testing and learning for their team.
- Lead and develop team members.
- Investigate and drive SEO competitive strategies to drive growth.
- Strong communication and presentation skills – this role will serve as a critical business partner to our field marketing group
- Experience managing direct reports
- Experience managing an enterprise agency relationship or working in an agency environment
- 5-7 years of experience growing traffic, leads, and revenue for a multi-location business
- High level of proficiency with Google Analytics
- Hands-on experience with SEO research and crawling/auditing tools
- Skilled at getting buy-in from stakeholders - backing up suggestions/changes with solid data and compelling SEO reasoning
- Full-spectrum on-page SEO expertise
- Knowledge of HTML markup, JavaScript, and web development
- Knowledge of server technologies (caching, environments, logging)
- Fast learning, strategic thinking, and strong collaboration skills
- Strong project management and organization skills
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Salary.com Estimation for Director of SEO and Web Content in Remote in Memphis, TN
$112,764 to $150,725
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