Marketing Manager

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

• Directs the public relations image of the facility.  Establishes and maintains relationships with media, industry influencers and key community and strategic partners
• Maximize ticket sales for all events using all assets available.  Must have excellent communication with marketing, box office and booking staff.
• Responsible for maintaining cutting-edge status on new ideas or technologies related to Social Media, website, eblasts, advertising/media opportunities and promotional items
• Manage all social media platforms of venue, including Facebook, Twitter, etc., both to promote events and inform the public of facility news.
• Track advertising expenses and promotional tickets for assigned shows
• Acts as facility spokesperson and liaison with the general public
• Oversee premium seating.  Communicate with present and future clients in person, over phone, email, or at events. Use a variety of techniques to develop friendly and trusting relationships with clients to maintain their valued business with the company and to obtain new customers.
• Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility
• Creates and supervises marketing plans for events when required, to include all available services: social media accounts, group sales, public relations, media placement, direct mail, promotional development, non -profit opportunities, etc.
• Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible
• Develops marketing materials and procedures to have the department function effectively as an in house agency
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives
• Remains current on national trends in the industry and local market changes to best serve the facility
• Oversee Customer Service and respond to inquiries received through the info5@snhuarena.com email account and all other communication platforms.
• Maintains and increases facility signage revenues
• Explores new avenues of revenue(s) for the facility
• Develops and maintains a facility website

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience    

• Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred
• Minimum of 2 years experience in Marketing, Public Relations or Sales in entertainment industry or related field
• Or equivalent combination of education and experience required
• Exposure to and familiarity with similar facility environment 
• To perform this job successfully, an individual should have advanced knowledge of Microsoft Office. Photoshop and Illustrator design experience a plus.
• Website maintenance and basic HTML knowledge needed.
• Experience with Ticketmaster and Archtics software preferred.

Skills and Abilities        

• Excellent communication, organizational and interpersonal skills required
• Experience and skilled at managing social media accounts on Facebook, Twitter, Instagram, etc.
• Strong copywriting, proofreading, branding, and creative abilities
• Results oriented, self-motivated, and able to work collaboratively and independently
• Ability to work long, irregular hours as dictated by event schedule, including evenings, weekends, and holidays
• Ability to prioritize multiple projects
• High aptitude for figures and advanced writing skills
• Professional presentation, appearance and work ethic

Computer Skills   

To perform this job successfully, an individual must have working knowledge of spreadsheet software and work processing software and be proficient in Microsoft Word, Excel and Power Point and the Adobe Creative Suite (Adobe Illustrator, Photoshop, and InDesign).

Other Qualifications 

• Ability to work flexible hours in addition to normal business hours
• Ability to travel required

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

Note

The essential responsibilities of this position are described under the headings above.  They may be subject to change at any time due to reasonable accommodation or other reasons.  Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.