What are the responsibilities and job description for the Head of Demand Generation position at Asurion?
Job Description
What We Do:
Simplr® is a technology company that’s on a mission to disrupt the outdated contact center model. Our AI-enabled platform unites chatbots and human assistance to deliver instantly scalable customer support. By partnering with Simplr, brands like YETI, The North Face, Chegg, and Princess Polly are seeing higher customer satisfaction and lower customer experience (CX) costs.
Simplr is funded by Asurion, which continues to support its growth. Asurion is one of the largest technology protection companies in the world, with over 19,000 employees serving over 300 million customers worldwide. Simplr employees get the best of both worlds: the fast pace and opportunity of a high-growth startup (Simplr) and the benefits, stability, and resources offered by a massive privately-held company (Asurion). Win-win!
How We Operate
Simplr’s rapid growth is due in no small part to its people-first company culture. The people who work at Simplr embody the company’s three Operating Values:
A Note About Inclusion at Simplr
At Simplr, we believe that our collective perspectives are what makes our company innovative, competitive, and a positive place to work. We are committed to building a diverse workforce, creating an inclusive work environment, and taking ownership of opportunities to do better.
Head of Demand Generation
We’re building a movement in the red-hot customer experience technology space, and you’re in the driver’s seat. If that sounds exciting, read on...Simplr is looking for an ambitious, creative, and metrics-driven Head of Demand Generation to lead our demand generation strategy, fuel our sales growth, and support a growing sales team.The right marketer will be adept in creating programs that drive leads to and through the funnel, with a focus on marketing to enterprise companies. Reporting to the CMO, they will develop and execute the demand gen strategy while leading and building the team (currently at 3).
Responsibilities:-Demonstrate our “learn it all, not know it all” value by creating a testing framework to ensure we are finding new avenues for demand generation
-Execute demand generation programs that drive pipeline for our sales teams using a variety of channels, including events, webinars, email, web, content, direct mail and digital marketing tactics-Develop a deep understanding of the Customer Experience industry-Work with marketing and sales leadership to develop marketing plans, secure budget, and report results-Create marketing personas tied to specific customer needs and preferences-Develop programs targeted towards engaged prospects within our ICP, in concert with sales-Execute account based marketing activities (in collaboration with our ABM Manager) targeted at our key vertical segments leveraging our product marketing to tell compelling stories to the personas-Drive customer marketing programs to build pipeline of qualified opportunities within our TAM
Preferred Qualifications:-10 years of marketing experience, with at least 3 years experience in leadership role for a technology company
-Experience in developing skill sets of direct reports and strong managerial credentials-A data driven mindset with a track record of meeting and exceeding KPIs-Experience with a marketing automation tool (Hubspot preferred)-Experience with developing a demand generation strategy to capture leads at large companies, including a cross-channel account-based approach to enterprise accounts-Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences-Confidence to work independently and create your own content while building your brand-Category-building experience and a “go big” mindset
