PPC/SEM Specialist
- Job Type: Full-time, salary, exempt
- M-F; 8-5 ET (Flexible)
- Location: King of Prussia, PA (Hybrid)
Position Description
The PPC/SEM Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, and analysis of ad performance. They perform market research and create content to aid in the success of marketing campaigns. Optimizes campaign performance and participates in analyzing data to create reports on organic and paid traffic campaign success focusing on identified metrics.
Responsibilities include:
- Own the day-to-day management of Google/Bing campaigns and acquisition goals to grow revenue and profit
- Contribute to the growth and scaling of the business through our paid acquisition including but not limited to Google/Bing search, shopping, and display ad campaigns
- Develop product release plans through all ad platforms (including audience targeting and segmentation, messaging, budgeting, etc.)
- Identify conversion rate optimization (CRO) opportunities to improve campaign performance
- Develop, deploy, and test media investment strategies across channels, including copywriting and creative assets
- Setup creation including keyword research, creation of ads & ad extensions
- Create, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Analyze campaign performance data and provide interpretation and conclusions
- Report on all elements of the campaigns, including planning, performance, and goals
- Maintain cutting-edge knowledge of strategies in paid acquisition (network betas and updates, innovation opportunities, etc.)
- Discover, research, and test new ad formats, advertising methods, and platforms/channels
- Work with cross-functional teams by providing shopper data to aid in product portfolio development, customer service improvements, inventory planning, etc...
Desired Skills and Experience
- Four-year degree in marketing or related field preferred
- Familiarity with Google Ads (Merchant Center) and Microsoft Advertising (Bing Editor)
- B2B digital marketing experience or education
- Ability to work and interpret data independently
- Google Analytics and Google Ads certifications, preferred
- Experience using the Google Suite (Ads, Analytics, Data Studio, Tag Manager, Search Console)
- Experience with relevant keyword research tools (e.g., SEMRush, Screaming Frog, AHREFs)
- Microsoft office (experienced in excel)
- Effective communication skills (verbal and written)
- Strong interpersonal skills with the ability to work both independently and in a team environment
Company Description
Automation24, Inc. is an industrial automation components distribution company serving the US market. Automation24, headquartered in King of Prussia, PA, is looking for professionals to work in a fast-paced, collaborative, team-oriented environment focused on fulfilling the needs of its customers. https://automation24.com
Automation24 is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, disability or handicap, marital or protected veteran status, genetic information, sexual orientation, gender identity, or any other category protected under applicable federal, state or local law.
Job Type: Full-time
Pay: From $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
- No weekends
- Self-determined schedule
Supplemental pay types:
Education:
Experience:
- PPC Campaign Management: 1 year (Required)
Work Location: Hybrid remote in King of Prussia, PA 19406