Associate Product Manager

Objective/Scope

The Associate Product Manager is responsible for enabling the clarity and execution of the Roadmap for their assigned product or solution and driving growth through effective launch of new products.

Job Functions

• Understand the market: Study and become knowledgeable in the market for the product. Understand market size, segments, market problems, value propositions, distinctive competence, competitors, buyer and user personas, sales processes, monetization strategy, and business plans for the product. Be able to explain the market, the product, and its roadmap to peers, cross-functional leaders, customers user groups, prospects, industry thought leaders, etc. as appropriate.
• Define and manage the product roadmap Translate research, validation, and understanding of the market and the product into a clear roadmap for the offering, grounded in incremental value added to the business. Be prepared to explain the roadmap to peers, cross-functional leaders, customers user groups, prospects, industry thought leaders, etc. as appropriate.
• Chair the cross-functional core team Lead cross-functional core team of peers needed for steering the strategic direction of the offering. Lead through influence, rather than authority, to identify, analyze, and prioritize product initiatives. Gain cross-functional support for initiatives prior to executive and/or gate exit presentations.
• Define Market Requirements Capture the needs of the market through buyer, user, and competitor-based research. Define market requirements that represent Jobs To Be Done as well as associated challenges. Include functional and non-functional market requirements that provide guidance to downstream stakeholders on critical business needs.
• Develop business cases Collaborate with the core team and other contributors to develop business cases that support definitive decisions at gate exits. Use market data to model the addressable market, describe the competitive landscape, outline strategic alignment, and define market share expectations. Present business cases to internal company leadership.
• Support launch readiness Facilitate product adoption post-launch through effective limited commercial release planning, and general launch readiness. Collaborate with product marketing, commercial marketing, operations, and support to insure successful launch and early product adoption.
• Manage the product lifecycle Analyze product adoption and market position by monitoring current market share, win-loss feedback, user feedback, support cost metrics, and technology shifts. Utilize knowledge of market problems, competitive landscape, and organizational strategic vision to guide lifecycle planning, including end-of-life.

Competencies

Professional Communication Proficiency

Planning & Organizational Skills

Professional Presenting Skills

Organizational Skills

Ethical Conduct

Supervisory Requirements

No direct supervisory responsibility

Education and Experience

• Bachelor's degree required, preferably in business, marketing, engineering, physical sciences, nursing or related field.
• 5 years relevant experience from one of the following roles:
  • Product Management, Analyst, or Marketing
  • Market-facing roles in Clinical, Project Management, Customer Engagement, Software Development, or the like
• .
• Experience in healthcare, medical technology, enterprise software, or clinical technology preferred.
• Experience in prioritizing, leading cross-functional teams, and making timely decisions under uncertainty.
• Experience capturing and describing market opportunity, preferred.
• Must be a strong public speaker, comfortable in front of large groups, and a solid writer.
• Able to operate within a collaborative team environment.
• High level of competence with Microsoft Office suite (especially Excel and PowerPoint) is essential.
• Familiarity with CRM and collaboration tools

Physical Demands and Working Conditions:

• This role requires 25-50% travel.
• Must be able to sit for the majority of the workday with periodic walking and/or standing
• Must be able to work in an office environment

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.