What are the responsibilities and job description for the Digital Ad Operations Manager position at Bally's?
Stadium is seeking an experienced Digital Ad Operations Manager that is operationally minded, data driven, produces high quality work, is well organized and detail oriented. The Manager Digital Ad Operations will own the digital ad operations process including inventory management, ad delivery, yield optimization and reporting across all Stadium distribution and platforms (linear 24/7 OTT, social media, watchstadium.com and our mobile applications). The right candidate will have an advanced understanding of programmatic ad technology, operations, and workflow along with a passion for owning projects from start to finish and delivering results at a high level.
Stadium is an interactive sports network enabling fans around the country to engage with professionally-produced content and a first-class talent team. Originating from Chicago’s United Center - with a studio in the heart of the facility’s atrium steps away from the famed Michael Jordan statue - Stadium operates the industry’s original OTT-delivered sports network, creating video content for itself and its partners seeking to bridge the high quality of televised content with the immediacy and interactivity of digital media.
Responsibilities:
- Manage and ensure the health of the ad server (Google Ad Manager)
- Management of programmatic accounts including optimization, performance, and troubleshooting
- Establish best practices for ad operations workflow, monitor and solve campaign-related issues as well as collaborate with internal teams to evaluate new ad formats, placements, and any other performance levers
- Identify and resolve technical issues related to ad server technology and/or ad tag implementations for all stakeholders
- Be able to understand why discrepancies may have occurred, explain that clearly to relevant stakeholders, and advise on an appropriate path to resolution
- Provide first class analysis and reporting using all available reporting tools
- Work closely with content and audience development teams to maximize content, audience, and available inventory
- Provide senior level programmatic expertise and optimization recommendations on improving performance/revenue
- Establish best practices, build case studies, and implement processes to generate increased revenue
Qualifications:
- 5 years experience in digital media ad operations with an increasing focus on programmatic strongly preferred
- Technical background with expertise and skill in ad-serving technologies: Google Ad Manager, Google DAI, Microsoft Dynamics, Third Party Servers, HTML, JavaScript, VAST/VPAID strongly preferred
- Ability to troubleshoot ad operations issues related to websites, mobile, OTT, App and VOD (VAST/VPAID) strongly preferred
- In-depth knowledge of the online advertising industry including ad technology solutions within the DSP and SSP to publisher ecosystem strongly preferred
- A complete grasp of campaign measurement metrics such as impressions, clicks, and the difference view-through versus click-through activity strongly preferred
- Proficient in Microsoft Office tools including Excel, PowerPoint, and other presentation software with demonstrated ability to organize and consolidate multiple data sources for analysis required
- Effective communicator and collaborator, with an ability to set expectations and meet deadlines required
- Solution-oriented problem solver with a very keen eye for detail and strong collaboration skills required
- Bachelor's degree in mathematics, finance, computer science, statistics, MIS or related field or equivalent experience preferred
- High School diploma or equivalent required