What are the responsibilities and job description for the Data Analyst position at Barkley?
Our Data Management & Measurement (DMM) team lives at the center of marketing results and business impacts. We assess how our clients can best optimize their marketing efforts to maximize the direct impact on business results.
We are looking for a Data Analyst, who can deliver impactful and inspiring reporting for our internal media teams and our clients. As a member of the DMM team, you will play an important role in discovering, analyzing and presenting findings and reports related to all media channels. You will be at the heart of uncovering and measuring the connections between marketing results and business objectives.
The successful candidate will:
- Work with internal media and reporting teams to develop measurement for client campaigns.
- Analyze campaign performance and other marketing efforts to assess their impact on client KPIs and make recommendations for improvements.
- Have an understanding of digital tracking, including tagging, mobile and social limitations
- Be familiar with all media channels including display, mobile, search, TV/CTV, OOH, etc.
- Work with client internal analytics and IT teams to implement custom tracking parameters
- Implement and maintain media performance dashboard reporting across platforms like Excel, Sheets, Data Studio, PowerPoint, Slides, Datorama, Tableau and Power BI
- Demonstrate problem-solving ability with emphasis on drawing inferences with data
- Showcase the ability to understand the full working picture of a media plan, not in a single channel silo
Personal characteristics:
- Intellectual curiosity, problem solving skills and determination
- Detail-oriented and thorough
- Effective communications verbally and in writing
- Ability to listen to stakeholders, process feedback and provide solutions
- Strong work ethic and integrity
Qualifications:
- 1 years of media and measurement experience, including internships or relevant experience
- Strong record of academic and/or professional achievement
- Quantitative skills with proven ability to demonstrate data collection, analysis and interpretation
- Strong working knowledge of spreadsheet platforms (i.e. Excel, Sheets, etc)
- Understanding of advertising planning, buying and performance metrics
- Experience with media reporting platform(s) (Doubleclick, Adwords, etc)
- Experience with web analytics platform(s) (Adobe, Google Analytics,etc.)
- Data analysis experience including spreadsheet (Excel) and SQL platforms
- Effectiveness in managing multiple projects across multiple clients and stakeholders
- Experience in analysis, research and presentation creation
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