eCRM Specialist

This role is an opportunity to engage with a variety of departments from the beginnings of an email campaign (when it's just an idea or part of a Big Idea) to seeing the opens and clicks roll in after deployment. Best fit for this gig is a go-getter, self-starter, self-taught, and a trier. Being an admitted geek for email-marketing strategy, best practices and trends is a must, and being able to geek out on any kind of data-driven marketing is a bonus. It takes one part project manager and one part creative thinker to manage a broad range of email campaigns from soft serve to fitness brands to health insurance benefits. 

There's lots of autonomy in this role, as this person will plan and oversee key Barkley clients’ email deployments from promotional calendar-based sends to robust automated nurture series. You’ll be the person responsible for perfecting client’s email campaigns, so detail-oriented and/or a self-proclaimed perfectionist welcome. 

There’s also room for growth, as this person will report to the CRM Director, learning more CRM channels than just email, including loyalty and rewards programs, mobile marketing (Push, SMS, MMS), and even direct mail.

Requirements

• Ownership of an insights-led email marketing strategy for your brands, including planning the email marketing calendar (integrating with other content teams), messaging approach, email cadence, and/or marketing automation campaigns for your brands, as well as owning testing strategy
• Manage email marketing campaigns to deadline from idea to deployment, including oversight of creative that works in email marketing, managing the process to execute on time, & maintaining the highest quality assurance on all emails sent for your brands
• Weave reporting insights across channels, finding the integrated story
• Prioritize email campaigns across the brands you manage
• Follow and work to improve the email marketing process, identifying opportunities for efficiency and/or improved fidelity
• Communicate business requirements to technical project managers and/or developers
• Management experience is helpful but not required

Qualifications

• Comes with a slight (but hard-earned) fear of hitting the Send button on an email deployment
• 5 or more years of hands-on email-marketing experience with strategy and execution
• Has experience segmenting, and managing lists or segments, partnering with a database/eCRM developer to execute
• Experience in at least one major email service provider (Salesforce Marketing Cloud, Pardot, emfluence, Bronto, Fishbowl/Personica) required
• Familiarity with email coding and best practices (no hands-on experience necessary)
• Existing familiarity with text marketing or customer loyalty programs is a plus
• Experience managing an integrated content calendar -- partnering with other channel experts counts!
• Excellent project and time management skills with the ability to both prioritize and multitask
• Self-starter, project owner to build, troubleshoot, send, and report on campaigns
• Is eager to learn what the new capabilities and trends are in email marketing and content marketing