Franchise Marketing Director

Barrio Tacos - Corporate
Cleveland, OH Full Time
POSTED ON 4/19/2023 CLOSED ON 5/10/2023

Job Posting for Franchise Marketing Director at Barrio Tacos - Corporate

Description:

VISION

To push creative boundaries using fresh, innovative recipes in everything we create. Barrio strives to continue to provide a high-energy, inclusive atmosphere in every neighborhood we serve. 

MISSION: TACOS

Team-work: Our taco family works together to create a fun, high-energy work environment. 

Accountability: We hold ourselves accountable to show up for our taco fam, our community and ourselves, by continuing to positively push one another to grow together both personally and professionally. 

Community: We work as a team to cultivate a strong serve of community within each one of our locations and provide value to the neighborhoods we serve. 

Opportunity: We pride ourselves on growing our company from within and strive to continue to provide opportunities to growth to our taco family. 

Service: We take pride in our exceptional, authentic and one-of-a-kind service! 


RESPONSIBILITIES:

This is a hands-on position requiring a strong knowledge of franchise marketing and excellent communication skills to build strong relationships.

This position must have expertise in Adobe suites and social media management. Will be required to travel but will be based in Cleveland Corporate Headquarters.

Other Marketing Manager Job Responsibilities:

Effectively communicate marketing programs to franchisees and develop local marketing plans based on defined goals and objectives, including print, digital, and social media strategies.

Educate and train franchisees on how to implement local marketing initiatives that effectively promote and increase revenue.

Serve as an expert on all marketing support software, systems, and tools.

Ensure all location information is correct and current across all online channels and app (directory sites like Yelp, Google, and others)

 Assist with creative development processes including briefing, creation, development, production, and fulfillment of marketing materials.

Actively engage and communicate with franchisees to support marketing requests including design and item request approvals.

Assemble, track and, analyze traditional and digital marketing campaign performance.

 Ensure consistent and proper usage of trademarks and logos.

Qualifications: Bachelor's degree, preferably with a concentration in marketing, business administration, English, or 2-3 years of relevant work experience.  Strong organizational skills and attention to detail. Ability to think laterally and creatively and problem-solve while juggling multiple tasks. Proficiency with Adobe Creative Suite, META Business Suite, and Imovie.  Experience working in a multi-unit franchise organization desired. An outgoing personality and an interest in tacos and tequila are strongly preferred.

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