Performance Marketing Analyst

POSITION SUMMARY: The Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting its overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third party platforms, this team member is responsible for building and analyzing reports and delivering insights to cross-functional teams (i.e. print, broadcast media, customer marketing, category marketing) and identifying opportunity to hit targets or improve efficiency. The ideal candidates for this role enjoy working cross-functionally with partners, are self-starters who can create relevant reports from scratch, can synthesize results across broad sets of data, and observe business needs and proactively recommend data-driven solutions. ESSENTIAL FUNCTIONS: Create ad-hoc and automated reports leveraging both SQL and point-and-click environments (varies based on data set) Analyze results and translate findings into deck-based readouts Create data-based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance Design marketing tests across various channels Work with business owners to ensure confidence in customer segmentation across various platforms and programs (support definition and deployment of audiences) Partner with channel and campaign owners to propose KPIs for programs which are currently not tracked All other duties as assigned EXPERIENCE/QUALIFICATIONS: Minimum Degree Required: Bachelors Degree in: Marketing/Research/Statistics/Economics Experience: 2 years of experience of analytical experience KNOWLEDGE, SKILLS AND ABILITY: Experience creating reports from variety of tools (i.e. Adobe, Google, Domo, ESPs, CDPs, etc.) Strong understanding of retail, e-commerce, customer analytics and media channels Ability to query complex data warehouses and aggregate data for strategic reporting Strong communication skills across various levels of stakeholders in the organization Proactive in identifying potential data-based opportunities and escalating those to program owners Willingness to ask for feedback and priorities from cross-functional business partners to ensure relevancy in reporting and analysis Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast-paced retail environment (where priorities may shift). Ability to sort through large amounts of data, validate and improve data sources and develop a consistent, actionable business narrative. TRAVEL REQUIREMENTS: Available for occasional travel as needed (research-based) PHYSICAL REQUIREMENTS: Regularly performs computer work and sits. Occasionally walks and stands. Seldom/never lifts up to 50 lbs. INDEPENDENT JUDGEMENT: Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices. Bass Pro Shops