What are the responsibilities and job description for the Digital Ad Operations Specialist position at BBTV?
BBTV is a driving force in the creator economy, from social and video to Web 3.0, providing end-to-end solutions for creators to grow their audience and make more money. We are home to the world's most influential creators, defining the culture of today and tomorrow for 600 million fans around the globe. The creator economy and viewership on social media platforms is continuing to grow exponentially as brands pivot their advertising spend away from traditional broadcast media and into digital.
As the largest publisher on YouTube, BBTV is the home of some of the world’s most influential Creators who are defining today’s culture. We deliver engaged targeted audiences through exclusive content at scale, all in a transparent, relevant and brand-safe way. Our huge roster of popular award-winning Creators produce content that spans across a variety of verticals including Kid & Family, Entertainment, Sports, Music, and Gaming.
Our advertising partners can access BBTV’s exclusive content through contextual targeting, vertical segmentation, and custom curations to reach our massive and diverse Gen Z, Millennial, and multicultural audiences both on and off YouTube.
From turnkey reserved media to channel sponsorships and custom branded entertainment, advertisers partner with BBTV to create scalable brand-forward campaigns that align with their business goals and connect with our diverse audiences.
This role is open to candidates in any of our geographic hubs - Vancouver, Toronto, LA, New York or Chicago. Come and join our growing team!
The Role:
BBTV is in search of a Digital AdOps Specialist who is looking to apply their skills in digital video to a publisher organization. You will have a deep understanding of the YouTube digital advertising ecosystem and experience in social media. You bring with you a head for numbers and an inquisitive mind, seeking to optimize and improve every campaign you work on to deliver exceptional results for our clients. We’re interested in onboarding someone who is passionate about digital video and keen to continue their professional development within this growing division.
About You:
- At least 2 year of media agency experience, with a specialization in digital video, specifically YouTube
- Certified in Google Adwords
- Solid understanding and experience working in Adwords, GCM, and DV360
- Experience working with dashboards and systems including but not limited to Prisma, IAS, Nielsen, etc.
- Solid research/analytical skills, excellent mathematical aptitude, and attention to detail
- Experience with biddable media preferred: Facebook, Instagram, TikTok, etc.
- Very strong Excel, PowerPoint, and presentation skills, as well as comfortable working in Microsoft and Google Suite
- Ability to work independently and collaborate with cross-functional teams both internally and external, while multi-tasking and meeting deadlines
What you will be doing:
- Manage development, implementation, and stewardship of digital video campaigns with a primary focus on YouTube including, but not limited to: campaign set up, placement creation, trafficking, and QA-ing of partner tags - optimizing to goal, reporting, and analysis of buys
- Ownership of budget tracking and reporting, including IO reviews, paperwork for purchase authorizations, monthly invoice billing, and reconciliation
- Alongside Google AdManager, collaborate with third-party partners to maintain cross-platform synergy and ensure campaigns are pacing to goal
- Maintain a deep understanding of digital tagging process and capabilities, communicate effectively with ad tech to ensure tags are wrapped correctly and proper pixels are firing to report all necessary and accurate data
- Liaise between Account Management and Sales Reps for 360 activations across media and influencer campaigns
- Daily use of 3rd party verification partners (Nielsen, Innovid, IAS, etc.)
- Develop solutions/recommendations to address media and business opportunities and challenges
Who is BBTV
BBTV is a driving force in the creator economy, from social and video to Web 3.0, providing end-to-end solutions for creators to grow their audience and make more money. We are home to the world's most influential creators, defining the culture of today and tomorrow for 600 million fans around the globe.
We have built proprietary technologies leveraging machine learning, digital signal processing and big data to power our platform and ecosystem. Our key revenue streams represent the most relevant and scalable opportunities for monetization of digital IP including Web 3.0, Direct Advertising Sales, SaaS, and Mobile Gaming Apps.
At BBTV, our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.
From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.
BBTV is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.
BBTV believes that diversity and inclusion among our teammates is critical to our success as a global company. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. Indigenous people, people of color, people of all genders or non-genders, and people with disabilities of all types are encouraged to apply.
We thank all applicants for their interest, however only those selected for an interview will be contacted.
To all recruitment agencies, BBTV does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, BBTV employees or any other company location. BBTV is not responsible for any fees related to unsolicited resumes