Marketing Manager

Marketing Manager

Summary: 

Help strategize and execute key marketing initiatives for a leading DFW-based financial institution. Beal Bank is seeking a savvy, eager, diligent, creative and data driven marketing manager to work closely with our leaders on the next chapter of our marketing. The ideal candidate will have a strong working knowledge of multiple marketing channels, particularly the digital landscape, to manage the corporate website; drive SEM, digital and social media efforts; and deliver top-notch marketing programs.

This position is based on site in our Plano, TX headquarters.

Essential Job Duties & Responsibilities (Include but are not limited to):

• Help develop and manage the execution of marketing, advertising and social media initiatives to drive customer acquisition and increased digital and social media engagement designed to meet business needs
• Work with management and other stakeholders on marketing priorities based on changing market conditions to meet business objectives
• Maintain and ensure the integrity and consistency of the company’s brand identity standards
• Provide market research, analytics and important campaign metrics, with insights on how to improve and optimize performance for both ongoing and future efforts
• Route marketing materials to internal stakeholders for input, review and approval prior to implementation
• Maintain primary and affiliate websites, including SEO/SEM, content management, testing and deployment 
• Oversee external vendors on brand promotion and various advertising, digital and social media campaigns
• Take on additional marketing and related projects as assigned by manager

Qualifications (Education, Computer Skills, Certifications, Etc.):

• Bachelor’s degree in marketing, communications, business or related field 
• Minimum two (2) to four (4) years manager level experience in a marketing, advertising, digital and/or social media capacity - either internal or agency account management
• Financial services experience preferred
• Knowledge of current marketing and advertising approaches, techniques and methodologies
• Exceptional communications skills, including to C-level executives
• Be a self-starter with the ability to work independently, handle multiple projects and prioritize work as necessary to meet critical deadlines
• Positive, professional demeanor
• Ability to work in a fast-paced environment
• Detail oriented and analytical know-how
• Good working knowledge of all social media applications
• Strong Microsoft Office skills, including Outlook, Word, Excel and Powerpoint
• Working knowledge and aptitude for learning creative and content management platforms 

Benefits options include: 

• Medical, dental and vision coverage
• 401K with company match
• 10 paid holidays 
• Accrue up to 17 vacation/sick days per year in your first year on a pro rata basis
• Applicant may be eligible for annual discretionary bonus

No relocation assistance provided.

If you are looking to be a part of a winning team and meet the above requirements, we look forward to hearing from you. 

Beal is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to their protected veteran or disabled status and will not be discriminated against.

All applicants have rights under federal employment laws. To view your rights and government notices on the Family Medical Leave Act (FMLA), the Equal Employment Opportunity (EEO) and the Employee Polygraph Projection Act (EPPA), please see the following Department of Labor links: FMLA EEO EPPA

Notice to California Residents:  Beal Bank, Beal Bank USA, Beal Service Corporation, Beal Nevada Service Corporation, CLMG Corp., or CSG Investments, Inc. may collect personal information about you as part of the job application or employment process.  Please see our California Consumer Privacy Act Policy at www.bealbank.com/CCPA-Policy for details.