What are the responsibilities and job description for the Marketing Manager position at Because International?
ROLE DESCRIPTION
We are seeking a creative and organized Marketing Manager to join our team. In this position, you will lead the marketing team in collaborating cross-departmentally to achieve shared goals. You must be able to communicate effectively, keep yourself and others on task, and provide strategy for the use of consistent, meaningful content across multiple platforms to drive traffic and conversions.
FUNCTIONS AND RESPONSIBILITIES
- Strategize, produce and implement marketing campaigns to reach revenue goals
- Produce, in collaboration with the marketing team and outside contractors, content including story, photo, video, infographic, etc.
- Make updates to the content, layout and design of becauseinternational.org
- Manage and update paid advertising campaigns through Facebook and Google
- Provide strategy for the creation and implementation of a social media marketing plan and editorial calendar
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Work with the marketing team to optimize website content and copy utilizing SEO and analytics best practices
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness for social media and website content
- Collaborate with other departments on a variety of marketing related needs
- Manage and coordinate projects and tasks related to the above
- Other duties as assigned
QUALIFICATIONS
- Proven track record of increasing traffic and conversions for other brands
- Demonstrated success in a senior marketing or conversion strategy position
- 3 years experience in digital marketing, e-commerce or related field
- Degree or equivalent experience in marketing
COMPENSATION
- $53,000–$59,000 annually, depending on experience
- 403(b) with employer match up to 3%
- Medical and dental insurance available
ADDITIONAL INFORMATION
- Based at our Nampa, Idaho office
- Hybrid schedule with mix of in-office and virtual/WFH days
APPLICATION
Apply online at https://becauseinternational.org/marketing-manager.
Job Type: Full-time
Pay: $53,000.00 - $59,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Nampa, ID 83651
Salary : $53,000 - $59,000