Director of Marketing

Behavioral Framework – a leading provider of critical ABA therapy to children diagnosed with autism, and the second fastest-growing private company in the DC Metro area – is looking for a Director of Marketing.

As a Director of Marketing, you will be a key member of the senior leadership team responsible for both strategic and functional oversight and direction. You will be responsible for leading marketing and communications strategies and functions that focus on building our brand, awareness, and reputation with both internal and external audiences. You will be responsible for defining, implementing, executing, and managing a comprehensive marketing, communications, and public relations plan and the associated budget, employees, and vendors.

Behavioral Framework Highlights:

• Behavioral Framework is devoted to the pursuit of providing excellent, honest, and compassionate care within the autism community.

• We believe in the dedication and passion of our professional team and the science behind ABA to make a difference in the families and children we serve.

• 2nd fastest growing company in the DC Metro, #3 in Maryland, #7 in Health, and #46 overall on the 2021 Inc. 5000 list.

• 1 of 4 Autism providers in the country to earn 3-year accreditation telehealth from the Behavioral Health Center of Excellence

• Beautiful new 12,000 sq/ft office 2-minutes from I-270

Essential Functions

Development and Execution:

• Define effective comprehensive communications, marketing, and public relations strategies to achieve corporate goals.
• Define appropriate metrics and key performance indicators to measure marketing performance.
• Select, retain, and manage employee, vendor, and contract resources appropriate to execute plan.
• Regularly review marketing performance and adjust as needed to optimize.
• Report on long-term and short-term trends and provide recommendations to key-stakeholders.
• In collaboration with the Chief Executive Officer, define and manage annual marketing budget.

Primary Responsibilities:

• As defined in the comprehensive plan, manage the Company’s internal and external marketing materials and objectives to include:

o Website

o Social Media

o Content Marketing

o SEO/SEM

o Public Relations and Thought Leadership

o Event Selection, Planning, and Production

o Community Outreach and Involvement

o Employee Attraction and Retention

o Network Development and Management

o Printed Materials

• Ensure all marketing materials are up-to-date, accurate, clear, and well produced.
• Establish and manage partnerships with schools, internships, and other external programs to hire and retain qualified, committed employees.
• Oversee the professional development of direct reports and their departments.
• Maintain and improve our reputation as a leader in the field.

Strategic & Management:

• Execute strategies and initiatives as defined by, or in collaboration with, the Chief Executive Officer.
• Serve as a member of the organization’s key decision-making and planning team.
• Management and direction of marketing support staff.

Other

• Performs other related duties as assigned.

Competencies

• Exceptional Written and Verbal Communication – Able to write and speak clearly, concisely, and persuasively.
• Independence – Able to translate loosely defined ideas and objectives into actionable plans and deliverables. Ability to execute independently without oversight.
• Planning - Manage multiple deadlines and changing priorities; prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
• Customer Orientation - Demonstrates concern for satisfying one's external and/or internal customers; quickly and effectively solves customer problems; talks to customers (internal or external) to find out what they want and how satisfied they are with what they are getting; finds ways to measure and track customer satisfaction.
• Quality - Demonstrates accuracy and thoroughness; seeks ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality. Demonstrates attention to detail. Meets Deadlines. Consistently completes tasks, projects, and assignments on time.
• Adaptability – Adapts to changes in the work environment; able to deal with frequent change, delays or unexpected events. Works well under stress.
• Judgment - exhibits sound and accurate judgment; supports and explains reasoning for decisions.
• Critical Thinking - Proactive anticipation of issues; develops solutions.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently.
• Teamwork – Exhibits objectivity and openness to others' views and ideas; gives and welcomes feedback; contributes to building a positive team spirit; puts success of practice above own interests.
• Interpersonal Relationships – Works to build and maintain healthy relationships with co-workers, clients, and others. Focuses on solving conflicts with win/win solutions; listens to others without interrupting; keeps emotions under control.
• Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; writes clearly and informatively; reads and interprets written information.
• Results -Focuses on completing essential tasks within an appropriate timeframe; is effective at setting priorities; demonstrates proficiency in both the quality and quantity of work; effectiveness of performance under pressure and/or opposition. Able to delegate responsibilities effectively.

Knowledge, Skills, Experience

• Bachelor’s degree or higher preferred.
• 3-5 years of experience.
• Proven experience organizing and managing successful marketing projects.
• Experience planning and leading strategic initiatives.
• Excellent written and verbal communication skills.

Work Environment, Physical Conditions

• Ability to work in a fast-paced environment.
• Ability to work 40 hours per week.
• Ability to work occasional evenings and weekends for planned events.
• Ability to do local travel.
• Ability to work cooperatively with others.
• Must comply with practice policies and procedures.
• Requires regular in-office schedule.
• Physical activities include standing for long periods of time, sitting for long periods of time, walking, bending, kneeling.
• Must be able to reach, pull, and push.
• Requires manual dexterity, auditory and visual skills.
• Ability to lift up to 15 lbs.