What are the responsibilities and job description for the CRM Marketing Manager position at Bernard Nickels & Associates?
Location: NYC Office - Hybrid-Max 2 days / week
GENERAL FUNCTION
The CRM Targeting Specialist will support and drive the email, direct mail, sms/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
MAJOR DUTIES AND RESPONSIBILITIES
• Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
• Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
• Ensure overall success of daily operations
• Serve as contact for all day-to-day email production item across multiple brands (e.g LC, TO, PV)
• Actively participate in weekly production meetings with cross functional team members
• Set up email deployments including:
o A/B Subject line testing
o Set up send time optimized deployments
• Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
• Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
BASIC QUALIFICATIONS
• Bachelor’s Degree in Marketing, Analytics, or related field
• 3 Year’s of Experience
• Experience trafficking activities across multiple team members/functions
• Experience using a trafficking tool or production management software to coordinate activities
• Ability to problem solve and exercise critical thinking in a technical environment
• Must be able to work in a fast pace environment, ability to multi-task while managing multiple projects from start to finish
• Strong project management, ability to prioritize one's day
• Great interpersonal skills; capable of supporting a team environment
• Detail & process oriented
• Proficient on targeting tool (Unica 12 preferred)
• Proficient in Microsoft Office
• Adobe Analytics preferred
• Detail-oriented
• QA email rendering and functionality
• Troubleshoot and resolve data related issue
• Perform data testing
• Circulate proofs for approval
PREFERRED QUALIFICATIONS
• Experience with SQL
• Customer digital targeting experience
• Experience with Unica IBM 10/12
• Experience with Oracle Responsys
