Sr. Manager, MDS Media

Job Number

22199239

Job Category

Sales & Marketing

Location

Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP

Schedule

Full-Time

Located Remotely?

N

Relocation?

N

Position Type

Management

Job Summary

The Senior Manager, Media is the strategic leader of the Marriott Digital Services (MDS) Media discipline.  MDS is a cost-recoverable in-house agency within the Global Technology Organization that provides digital support to Marriott hotels globally.  MDS Media runs customized paid search, paid social, display and other digital campaigns to meet client objectives. 

The Senior Manager, MDS Media:

• Leads the MDS Media Consultation and Operations teams driving associate engagement and satisfaction. 
• Runs large scale campaigns utilizing media buying/planning, campaign management and performance analysis skills.
• Collaborates with MDS Operations on PLUS (Marriott’s proprietary media platform) and the PLUS Hotel Consultation Program.
• Uses data driven insights and analytics to inform strategic decision making and maximize KPIs across media channels.
• Thinks creatively and practically to develop and implement paid media solutions to meet client needs.
• Works closely with internal MDS teams to drive client satisfaction as measured by Net Promoter Score (NPS)
• Collaborates with the Global Media Organization and other HQ teams to ensure alignment of media strategies.

Candidate Profile

Education And Experience  

• BS/BA degree from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, related field of study, or equivalent experience/certification
• 4 years of relevant work experience (digital marketing, paid media, client services, communications, etc.)
• 2 years of paid media experience
• Experience with DV360, SA360, Google Ads, Google Campaign Manager, Facebook/Instagram, Sprinklr and other media platforms a plus
• Salesforce knowledge preferred
• Prior experience in a high paced, evolving environment 
• Ability to be flexible and resilient with changing company needs
  

Core Work Activities

Managing Work, Projects, And Policies

• Responsible for driving media sales and revenue growth for MDS.
• Oversees the implementation, ongoing optimization, and reporting for media campaigns globally.
• Accountable for program/campaign deliverables and quality review of team/vendor work, timeliness, and execution.
• Leads efforts to implement and/or improve processes, systems, and campaign management tools.
• Ensures accurate billing in partnership with Business Support.
• Continually aligns strategies with best practices to improve quality, effectiveness, and efficiency.
• Creates new workflows, training guidelines and documentation (as needed) to improve program/campaign delivery.
• Ensures media services are economically viable, efficient, repeatable, KPI-driven, and scalable.

Owning

Relationships

• Manages the engagement with media partners, vendors, and enterprise teams.
• Demonstrates ability to balance the interest and demands of multiple stakeholders.
• Works with internal, enterprise, brand, and regional teams to identify new media opportunities.
• Influences cross-functional team to reach desired outcomes.
• Actively engages with key vendors and agencies.

Tools And Vendors

• Oversees media platforms including but not limited to PLUS, DV360, SA360, Google Ads, Google Campaign Manager, Facebook/Instagram, Pinterest, LinkedIn, Sprinklr.
• Leverages Salesforce and other systems to manage processes and workflow.
• Works with vendor partners to support business objectives

Measurement And Analytics

• Analyzes campaign performance, provides strategic and tactical recommendations to increase performance.
• Identifies media channels that are most effective at driving performance and scale across MDS.
• Measures campaigns using appropriate key performance indicator (KPI) classifications based on media type – impressions, clicks, CPB, CTR, CPC, CPA, CPM, RFPs, Call to Book, conversions.

Leading Team

• Supervises a team of Managers, Senior Digital Analysts, Analysts, and vendor partners.
• Makes sure associates understand performance expectations and business priorities.
• Creates and nurtures an environment that emphasizes motivation, empowerment, teamwork, continuous improvement, and a passion for providing service.
• Leads by example demonstrating self-confidence, professionalism, energy, and enthusiasm.
• Establishes and maintains open, collaborative relationships with associates.

Con

Ducting Human Resources Activities

• Establishes goals and communicates results with employees.
• Establishes and maintains open, collaborative relationships with associates.
• Interviews job candidates and makes hiring decisions.
• Ensures onboarding for new team members is thorough and completed in a timely fashion.

Additional Responsibilities

• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations, and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal customers and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Supports ongoing Digital Services thought leadership activities – webinars, training sessions, social posts, blog posts, presentations, etc.
• Continual education and self-growth through reading industry blogs and social media, attending industry conferences, seminars, analyzing research briefs, etc.
• Performs other reasonable duties, such as special projects, as assigned by manager and Digital Services leadership team.

Management Competencies

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving And Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building And Contributing To Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

Driving For Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Planning And Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent And Organizational Capability

Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning And Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

Reading Comprehension – Understands written sentences and paragraphs in work related documents.

Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

Source: Hospitality Online