Head of Marketing, BetterUp Care

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

BetterUp Care is a transformational platform supporting personal and professional growth by developing resilience and mental fitness, helping employees unlock their full potential and thrive. Most employees are languishing and traditional behavioral and digital health solutions are not designed to help them thrive and prepare for stress and anxiety that may be around the corner.  Peak performance and human transformation all begin with putting our mental fitness first and taking proactive steps to build resilience.  

BetterUp Care combines the world’s leading 1:1 and group coaching programs with AI and evidence-based solutions to craft personalized plans for every employee. Our coaches and guides ensure employees are not alone in their journey.  With over a million sessions delivered globally, our coaching program is unparalleled and our clinical and performance based outcomes support the transformative effects we can have for employees and the broader organization.

BetterUp intends to take the lead in focusing on preventative mental health by innovating a platform that benefits the vast majority of employees who otherwise are not engaged with a behavioral health system. Launched earlier this year, BetterUp Care is a human transformation platform built on the back of the world’s leading coaching offering that guides and supports employees through their entire mental health journey. 

As we continue to grow rapidly, BetterUp Care is looking for a Head of Marketing to join us in improving mental fitness for all.  In this role, you will build out a team and own the marketing strategy. We are looking for a strong story teller to help bring BetterUp Care’s message, product and story to the market. 

What you’ll do:

• Own and take responsibility for all Care marketing efforts, including defining and leading marketing strategy, building and leading the Care marketing organization and tying all activities into the Care’s GTM strategy and efforts 
• Create a metric driven marketing organization that is nimble and able to scale with the rapid growth of the Care organization
• Be a steward of the Care  story and led a strategy to support this story with strong customer led testimonials and experiences
• Partner closely with Sales, product and clinical leaders  throughout the entire sales and product lifecycle  
• Manage sales enablement efforts, working closely with Care’s VP and RVP Sales to uplevel AE pitches and ensure right set of assets to support sales conversations
• Manages Care PMM efforts, to provide a clear view on our value proposition, positioning / differentiation and messaging. Works cross-functionally to develop and drive pricing and packaging.
• Ensure Care marketing efforts are connected to activities across BetterUp (brand, content, demand gen, etc.) and that we effectively collaborate across the organization

If you have some or all of the following, please apply:

• At least 10  years of experience in marketing 
• Experience in high-growth early and mid-stage start-ups, preferably with  experience in Digital Health 
• Experience and skill across multiple marketing functions
• Able to work effectively in a cross functional environment
• Thrives in a fast-paced work environment with rapidly evolving priorities
• Strong leadership and management experience
• Strong business acumen to manage a budget and timelines 

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year: 
• All federal/statutory holidays observed
• 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
• 5 Volunteer Days to give back
• Learning and Development stipend
• Company wide Summer & Winter breaks 
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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