We are looking for a PPC Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements and skills
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms
Working knowledge of analytics tools (Google Analytics)
Excellent communication skills
Analytical thinking with strong math skills
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Ability to commute/relocate:
Patchogue, NY 11772: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Google Ads: 1 year (Preferred)
Work Location: In person
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Salary.com Estimation for PPC Specialist in Patchogue, NY
$135,939 to $182,322
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