What are the responsibilities and job description for the Social Media Director position at Blinds To Go?
Blinds To Go is seeking a Social Media Manager with experience in developing Social Media strategies and manage all elements of social: including by platform, copywriting and creative development. This person should be strong in strategizing, planning, execution, and ongoing optimization of our social presence.
Key Responsibilities:
· Lead the development and execution of a social media strategy that builds the brand among younger homeowners.
· Create social style and Imagery Guides outlines best practices across digital channels.
· Collaborate closely with our in-house creative team to build cohesive, cross-functional messaging for e-mail, print and digital marketing.
· Implement Social Media Strategy to increase our on-line presence and broaden our audience.
· Lead and manage the day-to-day execution of social media strategy, including scheduling, posting and community managing on Facebook, Twitter, Instagram, Pinterest, You Tube and other emerging platforms.
· Deliver weekly reports and recommend next steps.
· Stay up-to-date with local influencers, brands and events.
· Ability to discuss trends and strategize with our in-house team to create attention grabbing, compelling Instagram stories, Facebook live streams using influencers to grow our followers and increase leads.
· Create a robust calendar to build a top-down brand awareness strategy to roll across various channels.
What We’re Looking for:
· Strong analytical and problem-solving skills with the ability to influence teams and partners to deliver results.
· Excellent copywriter with proven ability to be concise, yet impactful in Brand voice
· Creative thinker, with an ability to use both data and intuition to drive and influence decisions.
· Extensive knowledge of the social landscape with a passion for current trends and creating fresh ideas.
· Solid grasp of best practices for Instagram, Facebook and other social media channels
· 5 years of experience leading a team as a Senior Social Media Manager or similar role working with popular social media platforms.
· High levels of integrity, autonomy, and self-motivation
· Excellent communication, organizational and management skills to be able to express our company’s views creatively.
Proven track record preferably with retail company or similar background.
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- Social media marketing: 1 year (Preferred)
Work Location: One location