What are the responsibilities and job description for the Director, Marketing and Brand position at Bloom Energy?
Director, Global Brand and Marketing
Bloom Energy enables businesses and communities to take charge of their energy. Our technology provides secure, low-carbon and affordable power - generated on-site with no combustion. And we are developing new solutions for renewable natural gas and hydrogen that will indispensable for environmental security, energy security and economic prosperity. We believe a great brand first starts with an amazing culture. Our people are solving incredible challenges and reaching customers around the globe. We need a creative and high-energy candidate to join us on our mission and help us communicate to our customers and to our newer markets the values that support and invigorate our culture and our brand.
As the Director, Global Brand and Marketing, you will create and implement strategies that increase brand and marketplace awareness, driving demand for Bloom Energy’s technology solutions, as well as positioning Bloom as the industry leader of the energy transition.
You will be responsible for overall brand integrity – showcasing how the company engages with internal and external audiences. This includes developing marketing and communication goals tied to business objectives, stewardship of the brand and brand guidelines, delivering integrated marketing support to major company international initiatives, identifying and segmenting key audiences by vertical, continually improving techniques, tools, and processes to keep the brand fresh and relevant. Also, the role includes overall responsibility and management of outside vendors for branding and digital media.
A successful candidate for this role is strategic thinker, yet not scared to roll up their sleeves to get work done. You are proactive and goal-oriented and always looking to find the best possible solutions for the business and our customers. You understand the creative process and create a culture of openness and innovation. You are data driven and are always looking to find new sources to understand customers’ needs and desires. You are confident in your abilities and decisions and are willing and able to take a stand when necessary. You value diversity and build / maintain relationships based on honesty and trust. You have well-developed communication (written and verbal) and interpersonal skills, and possess the ability to drive change with colleagues, stakeholders, and partners at all levels. You care about your craft and, importantly, your team.
As the Director, Global Brand and Marketing, you will create and implement strategies that increase brand and marketplace awareness, driving demand for Bloom Energy’s technology solutions, as well as positioning Bloom as the industry leader of the energy transition.
You will be responsible for overall brand integrity – showcasing how the company engages with internal and external audiences. This includes developing marketing and communication goals tied to business objectives, stewardship of the brand and brand guidelines, delivering integrated marketing support to major company international initiatives, identifying and segmenting key audiences by vertical, continually improving techniques, tools, and processes to keep the brand fresh and relevant. Also, the role includes overall responsibility and management of outside vendors for branding and digital media.
A successful candidate for this role is strategic thinker, yet not scared to roll up their sleeves to get work done. You are proactive and goal-oriented and always looking to find the best possible solutions for the business and our customers. You understand the creative process and create a culture of openness and innovation. You are data driven and are always looking to find new sources to understand customers’ needs and desires. You are confident in your abilities and decisions and are willing and able to take a stand when necessary. You value diversity and build / maintain relationships based on honesty and trust. You have well-developed communication (written and verbal) and interpersonal skills, and possess the ability to drive change with colleagues, stakeholders, and partners at all levels. You care about your craft and, importantly, your team.
Strategic Messaging/Brand
- Cleary represent and articulate Bloom’s value proposition to our B2B customers
- Contribute to the overall communications strategy and manage complex issues within functional areas of expertise
- Partner with Sustainability on communications strategies to tell the Bloom Energy impact story
Integrated Marketing Communications Leadership
- Lead the activation of Bloom Energy’s brand strategy
- Develop strategies for company announcements and events, leveraging channels such as collateral, digital media, advertising
- Drive creative development of integrated campaigns, partnering with internal resources and external agencies
- Collaborate with cross-functional marketing team to build go-to-market plans, and provide direction, feedback and approval for global integrated execution
- Measure and report out on success through leads, MQLs and other campaign KPIs
Digital Marketing and Demand Generation
- Lead the development and execution of short and long term omni-channel campaigns to drive leads and the sales pipeline
- Digital media strategy & implementation, including company website, optimization (e.g.SEO) and digital advertising
- Company collateral development
- Ensure that other product and service collateral are consistent from a branding and content perspective
People Leadership
- Lead Global Brand Team, including: Events, Content Marketing, Graphic Design and Web
Your credentials
- Bachelor’s degree in Marketing, Business or another related field (required)
- Minimum of 10 years of marketing and brand leadership and management experience, with a proven track record of achieving results.
- Experience managing traditional and digital agencies.
- Creative individual with experience in the creative process, including development of campaigns in a variety of mediums.
- Innovative thinker with the ability to challenge the status quo and offer creative solutions to solve problems.
- Strong analytical and problem-solving skills
Salary : $101,000 - $128,000
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